Daisy - A 'Dramatically and Demonstrably Different' Way To Deal With Scammers
A different approach to deal with scammers
Ever been caught on the phone by time wasting scam callers? Well, O2 have created a 'Dramatically and Demonstrably Different' character to foil and frustrate them! She's called Daisy (D-ai-sy!) and is an AI model designed to string the scanners along! She (they) contacted some known fraudsters and led them on a wild goose chase telling them stories about her hobbies, pet dog and her love of cups of tea!
Virgin Media O2 said that last year it intercepted and blocked over £250 million in suspected fraudulent transactions — equivalent to stopping one every two minutes.
According to the Crime Survey, there were 3.2 million fraud incidents last year and Age UK estimates that 800,000 people aged 65 or older were victims in 2019. There's a great YouTube video that shows Daisy in action and she's a great example of using technology to solve a problem and to 'Demonstrate' to people the scale of the scamming issue.
Check it out here: https://youtu.be/RV_SdCfZ-0s?si=7H3UwsjVIDTJhnFd#
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