A keynote to help your sales focused people to…

  • Proactively create winning profitable relationships with their customers
  • Focus their time, efforts and energies on the right customers
  • Get those customers to stay loyal, tell other and spend more
  • Use genuine, personal and human ‘Authentic Interactions’ to make it happen

 

“We booked Andy as the keynote speaker at our Members’ Day. Well prepared, easy to deal with, great thought-provoking presentation relevant to our members backed up with good examples and anecdotes”

 Andrew Chalk, Director Of Operations

BBSA 2024

 

In today’s world of ever demanding customers, endless choice (available at the ‘touch of a button’), greater transparency and shrinking loyalty, simply ‘managing’ customer relationships isn’t enough anymore. You can’t rely on the ‘same old’ approaches to win and keep customers. Your people need a different approach. A 'Dramatically and Demonstrably Different' approach and this keynote shows them exactly how to take it.

This high energy session will challenge your customer facing people to make a powerful shift: Forget CRM, Think MCR! That means forgeting Customer Relationship Management and focusing on Maximising Customer Relationships! That means...

 

"Proactively giving the best to, and getting the best from, the customers that you want"

WHAT YOUR PEOPLE WILL GET.... AND DO!

 

An introduction to The 8 Key Ingredients Of MCR... and how they can use them to increase customer satisfaction, loyalty and spend.

They will learn to:

  • Choose 'Em Or Lose 'Em!... Identify and focus on the customers that matter most
  • Show Me You Know Me... Create genuine personalised 'Authentic Interactions' that make customers feel valued
  • Create Real Conversations.... Interact, share relevant news and ideas that add real value
  • Spot And Maximise Opportunities ... Proactively (not pushily) identify revenue opportunities with your customers
  • Leverage... Turn customers into enthusiastic advocates and get them to help you
  • Do It Consistently... Build genuine loyalty and repeat business

THIS KEYNOTE IS IDEAL FOR...

Your sales and account managers who want fresh ideas to retain and win more business from existing customers

Your sales leaders who are looking for a proactive approach from their teams when it comes to opportunity creation and customer retention

Your senior leaders looking to embed the 'Maximsed Customer Relationshps' at the heart of their strategy consistently across your organisation

WHAT THEY'LL TAKE AWAY...

  • A clear, actionable 'MCR' plan to build stronger, more genuine relationships with the customers they want

  • Practical strategies to increase customer loyalty and reduce churn

  • Proven methods to generate more sales, repeat business, and referrals through 'Authentic Interactions'

  • Immediate steps they can take from the moment they leave the room to make a difference – A ‘Dramatic Difference’ that is!

"We were absolutely delighted to have the opportunity to have Andy present at our annual UK conference. His ability to tailor his message and connect with the audience was outstanding.  His ‘3D Thinking’ philosophy really resonated and aligned with our current journey as a business and Andy’s extensive exposure to amazing businesses around the world helped bring a tangible reality and absolutely brought the theory to life, in a thought provoking, humorous and engaging way. I would personally recommend Andy Hanselman to any business, on any scale"

Andrew Thompson, Managing Director

Mobile Mini

 

It's also available as a...

Keynote Training Virtual Workshop

If you want a 'one pager' description of this to show to others, you can... 

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