5 Statistics To Show 'Authentic Interactions' Create Real Impacts
I regularly speak about Creating 'Outstanding' Customer Experiences With AI – That’s 'Authentic Interaction', but what are the tangible benefits? Where’s the proof that this stuff actually works?
Well I did a bit of digging and found these statistics that certainly support the argument.
Here goes… Personalised Customer Experiences:
Increase Customer Loyalty:
- 60% of customers likely to become repeat buyers after a customised shopping experience (Ninetailed)
- Businesses offering personalised experiences have 1.5 times higher customer loyalty than those that don't. (Ninetailed)
- Approximately 77% of consumers are more likely to recommend or pay more for brands that offer tailored services? (Sprinklr Platform)
Improve Customer Satisfaction:
- Over 50% of consumers feel more satisfied with businesses that provide personalised interactions. (Exploding Topics) ?(KPMG)
Increase Sales:
- Consumers spend 38% more when they experience personalisation. (Exploding Topics)
So...
- How ‘personalised’ are the customer experiences you deliver?
- Are they 'Authentic'?
- What do you need to do to do it better?
Check out our simple e-book that highlights the key ingredients of 'Authentic Interaction' to see how you 'measure up' and identify what you need to DO! Click here to get it!
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