Well a good start is don’t sell fish!
That’s just one of the ‘Dramatic Differences’ of the iPlace, a restaurant that has clearly set out to be ‘Dramatically and Demonstrably Different’ and judging by it’s Facebook page, it’s certainly creating a bit of a buzz!
In fact, the iPlace Restaurant is our latest example of 3D Thinking (Number #13 in our search for 100 Examples Of 3D Thinking). It opened in June 2010 and for menus has over 75 iPads!!! As well as being able to ‘see’ the food you are going to order, the iPad menu automatically recommends the best wines that go with it!
You can use the iPads during your visit, and the kids can play games on them while you eat (suspect that’s a bit of a win-win for parents and children alike!). It clearly works as the place is apparently ‘buzzing’ most evenings!
Larger parties can also now get the ‘celebrity for the evening’ treatment as they have just launched a service that picks you up and brings you to the restauarant in their 11 foot 20 seater Hummer limousine! I suspect that works in two ways: as a very visible advert on the streets of Malta and as a ‘remarkable’ experience that gets people ‘remarking’!
It’s a nice example of a 3D Business and highlights Characteristic #2 Establish A Dramatic Difference by ‘standing out’ in a very busy crowd! They clearly do this by creating a ‘remarkable’ customer experience (which also happens to be 3D Characteristic #3 Create Delighted and Devoted Customers!)
So, next time you’re in Malta….. you know where to go!
(3D idea highlighted to us by Robert Micalef in Malta! It’s number #13 in our 3D Challenge search for 100 ideas!)
(3D Characteristic #2 Establish A Dramatic Difference! and #3 Create Delighted And Devoted Customers!)