Making A Sale or Making A Relationship?
Can you sell without telling lies? I’ve been invited down to London to explore the possibility of taking part in a TV series for Channel 4 where apparently sales teams will be split in two and one half will sell stuff ‘aggressively’ and the other more ‘ethically’ (my phrase, not theirs - I think it means being ‘totally’ honest). The results will then be compared.
I think it’s fascinating. My automatic reaction was that I could only sell ‘ethically’, particularly as I firmly beleive that a key role of a sales person is to get customers to come back - it’s about developing a ‘relationship’. It’s relatively easy to sell a ‘one off’, but developing repeat business and word of mouth takes more skill. Surely, there are times when you have to say, ‘you’re right, this isn’t for you’.
Or am I being too niaive?
























Andy’s first ‘podcast’ is now available for download here or via iTunes subscription here
I’ve set up a ‘Thinking in 3D’ Facebook Group. Absolutely no idea whether it’s a good move, or a complete waste of time, but here goes.
Attended a great event last night organised by
Andy has been asked to speak at the Insurance Institute of Newcastle Upon Tyne Annual Dinner in November. The event takes place at the Civic Centre in Newcastle Upon Tyne on the 28th.
Here’s a nice fun way of engaging with customers and providing a highly impactive business solution at the same time!
What do you stand for? What does your business stand for? I don’t mean what products or services do you make or sell. I’m talking about what your business actually does, how it does it and importantly who does it do it for?
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