I just had to put this up! It’s ‘stolen with pride’ from my IT partner Andrew Seaton of Resolve IT Solutions. It’s a brilliant example of being ‘Dramatically Different’ in something that we all definitely see as being ‘the same as….’
It’s the ‘safety video’ on Thomson Airlines. I’m sure it will ‘engage’, even ‘charm’ you:
South West Airlines have for years encouraged their staff to be ‘Dramatically Different’, and here’s an example of one of them doing just that!
I do remember flying on Easyjet when the steward told us during his ‘safety bit’ that it was non- smoking and ‘the only fags allowed on this flight are crew members’. It made everyone smile and helped build some lovely ‘rapport’.
These are all ‘little things’, but usually it’s those ‘little things’, often nothing to do with the ‘core’ product or service, that make that difference!
2 Responses to Dramatic Difference? It’s Child’s Play!
JFK - Jobs For Kids? | Compete Or Get Beat With Andy Hanselman
Replied on: March 4, 2010, 5:42 pm
[...] obviously taken on board the example set by Thomson Air in getting kids to do adults’ jobs I mentioned last week! Although they do seem to have created a little more [...]
Dancing In the Aisles Certainly Differentiates This Business! | Andy Hanselman Business Speaker, Trainer and Consultant
Replied on: October 12, 2010, 8:17 am
[...] talked about the Southwest Airlines ‘rapping guys’ before, and those sweet little Thomson Airline kids too! A couple of weeks ago, I highlighted the Kulula Airlines in my free email newsletter [...]