Here are this week’s 3D Thoughts! It’s 3 iDeas in around 3 minutes! No need to download anything! Just click on the icon below, listen and then DO something! Don’t forget, so you never miss one again (and so you can listen when and where you want!), then subscribe via iTunes here. listen to ‘Andy’s...
Andy’s 3D Thoughts 28th May
Posted in: #1 Get That Vision Thing!, #2 Establish A Dramatic Difference, #4 Forget CRM - Think MCR!, #7 Keep Working ON!, General
5 Customer Experience Lessons From York’s Buskers!
Posted in: #2 Establish A Dramatic Difference, #3 Create 'Devoted' Customers, #4 Forget CRM - Think MCR!
I was in York on Sunday and was lucky enough to come across Buskival – a festival of busking around the City. As well as being thoroughly entertained by some incredibly talented people, there were some great lessons there for anyone who is responsible for finding, attracting and engaging with customers – there were some real 3D Thinkers...
Customer Service, Customer Experience and Customer Expectations – 25 Statistics To Help You Reflect, Review and Refocus In 2013!
We’re in an incredibly fast paced ever changing world! Customer expectations are ever demanding and ever increasing, customer choice is expanding and the world is becoming ever more transparent. It means that we’re all busy trying to anticipate and deal with these incessant changes and we’re constantly ‘on the go’! Our research suggests that successful...
Networking Is Definitely Not ‘Not Working’! It’s Worth £9.45 Billion!!!
In this ever more fast moving, interconnected ‘social’ world, face to face networking is still seen as a critical marketing tool to UK businesses. So much so, that it generates an estimated £9.45 Billion of business for the country’s small and medium sized businesses!!! That’s according to a new report that suggests that people still...
Tell ‘The Boss’ What You Feel – And Get In His Film!
Posted in: #4 Forget CRM - Think MCR!
Giving feedback to The Boss can often be tricky, but not if it’s THE Boss! Bruce Springsteen is creating ‘Dialogue’ with his customers and asking them to let them know what they think of him! He’s invited fans to submit videos expressing their feelings about him for inclusion in a new film! “We encourage you to be...
Enter The Dragon For Customer Delight!
Posted in: #2 Establish A Dramatic Difference, #3 Create 'Devoted' Customers, #4 Forget CRM - Think MCR!, General
When Shane Bennett asked for a free Galaxy S3 Smartphone from Samsung Canada on their Facebook page, he didn’t really expect to get one, but he gave it a go anyway. To ‘incentivise’ them, he also sent a picture of a dragon! ”Hello, I have bought many Samsung products. I currently have a Samsung LCD...
5 Lessons From The RBS NatWest Bank ‘Problem’
Posted in: #3 Create 'Devoted' Customers, #4 Forget CRM - Think MCR!, #5 Build An 'UBER' Culture!, General
First things first. This is NOT a rant against RBS NatWest Bank – It is just a few observations about their ‘problem’ and what the implications may be for them and for others in business! Let’s be honest, things go wrong in business and we all make mistakes. Some are small, some big, and some absolutely massive!...
That’s ‘Remarkable’ – Proof That Word Of Mouth Works!
Posted in: #3 Create 'Devoted' Customers
Word Of Mouth is still the most powerful form of marketing! That’s the conclusion from this graphic below that I saw on the Social Fresh website. It highlights that 92% of customers trust recommendations from people they know and 70% trust consumer opinions posted online. That compares to around 40% for most forms of ‘advertising’….....
A ‘Remarkable’ Example Of Customer Delight From Sainsbury’s!
Here’s a great example of customer delight from Sainsburys! When 3 year old Lily Robinson (sorry,3 and a half year old Lily Robinson!) wrote to Sainsburys to ask them why tiger bread isn’t called giraffe bread which she thinks it should be because it looks more like a giraffe, she got a personalised response from...
Talk Talk Makes People Talk Talk….. Negatively
Posted in: #4 Forget CRM - Think MCR!
Here’s a great example of the power of negative ‘word of mouse’ due to poor customer service! Brodband and mobile phone provider Talk Talk has been awarded the Money Mail’s Wooden Spoon award for the worst customer service – and it’s the second year in a row that they’ve won it! I don’t use Talk Talk,...
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