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Thinking in 3D – A New Slideshare Presentation

Jan 3rd, 2010 Leave a comment
Posted in: General

Thinking In 3D – Improving Your Marketing Effectiveness View more presentations from Andy Hanselman. Here’s a new Slideshare presentation for you to kick off your New Year – a few thoughts and ideas in a quick and easy ‘digestible’ format. Do let me know what you think. Bookmarks:

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MBA – Master of Blagging Andy’s Stuff?

Dec 4th, 2009 Leave a comment
Posted in: General

Did you know that the Bulgarian for ‘Customer Delight’ is  ”доволните” ? Or that in Italian, ‘delight’ is ‘deliziati’?  How do I know? Well, my Slideshare presentation ‘How To Create Devoted Customers’ has been translated and used by others. I actually produced it a couple of years ago and it’s been up there and downloaded thousands of times. Here...

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Don’t Be ‘A One Night Brand’…

Apr 28th, 2009 Leave a comment
Posted in: General

Here’s a great presentation from Alain Thys of Futurelab, the global marketing strategy consultancy. He suggests that we need to rethink our approach to marketing and there’s some good stuff in there – my favourite is ‘Don’t be a ‘one night’ brand’ which means develop ongoing relationships with your customers.  He reiterates one of my key...

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