I was in York on Sunday and was lucky enough to come across Buskival – a festival of busking around the City. As well as being thoroughly entertained by some incredibly talented people, there were some great lessons there for anyone who is responsible for finding, attracting and engaging with customers – there were some real 3D Thinkers...
“Pink Floyd would like to invite you to take part in a global playback event, to celebrate the 40th anniversary of their seminal album, “The Dark Side Of The Moon” on March 24, marking 40 years since the album’s original UK release date – join us in turning the moon dark on pinkfloyd.com.” That was...
Lots of businesses invest a lot of time, money and effort in getting customer feedback. I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. Why? They ask the wrong questions, they ask lots of questions, but don’t actually listen, or they listen to the answers and...
Only 27% of UK customers would switch utilities, telephone or household services supplier if offered cash or other financial incentives. That’s according to a new report from KPMG. So, while clearly some customers will also go for the cheapest deal, the vast majority would much prefer to stay with their existing supplier. 18% said that they would rather have...
The Government’s customer experience just seems to be getting better and better! I wrote last week about a great experience with the DVLA and the focus of this was on the simplicity of the technology and the online customer experience. Well here’s a story that demonstrates they’ve got a ‘human side’ too! When George Poole,...
I recently posted a collection of customer service statistics that are likely to ‘thrill’ you or ‘chill’ you depending on the way you manage and deliver customer experiences. Well, here they are now in a Slideshare presentation – slightly easier to digest, but equally as thrilling or chilling! Customer Service, Customer Experience And Customer Expectations – 45...
We’re in an incredibly fast paced ever changing world! Customer expectations are ever demanding and ever increasing, customer choice is expanding and the world is becoming ever more transparent. It means that we’re all busy trying to anticipate and deal with these incessant changes and we’re constantly ‘on the go’! Our research suggests that successful...
So many business leaders get caught up in the ‘day to day’ tactical stuff that stops them ‘thinking strategically and moving things forward. Others get stuck ‘up in the clouds’ so far away from the ‘real world’ that they get out of touch with their people and their customers. The best leaders seem to get the...
Copyright © . 
Entries RSS. Comments RSS
