customer delight Tag

06 Oct Try ‘Delighting’ These Customers!

Taking the definition of 'customer delight' as being 'exceeding customer's expectations' there are times when you just can't do it. When is this? When their expectations are simply too high or completely unrealistic. Surely Andy, you're no doubt saying, we should all strive to do...

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02 Oct How To ‘Delight’ My Mum!

I took my mum for an appointment with her Financial Advisors yesterday. We arrived at their office in the metropolis that is Scunthorpe and bang outside was a 'personally reserved' car parking space for us. A simple but lovely touch. I've said it lots of times: creating...

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26 Aug So Near But ‘So Fa’

My other half Jill is eagerly awaiting delivery of a new sofa from Marks & Spencer - well, we're both waiting, but for Jill, apparently it's all very exciting (I know, different things work for different people!). We were originally told 10 to 12 weeks...

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08 Aug Do You Have Customers From Hell?

'The customer is always right' is one of those oft quoted statements that  I totally disagree with. Of course, it's about customers, of course, it's about giving great service, and of course, it's about creating 'delighted' and 'devoted' customers. It's also about it making 'commercial...

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28 Jul Curry’s Are Hot!

You may have heard me tell the story of the young lad who tried to serve me in a high street electrical retailer a few years ago when I was looking at DVD recorders. Confused by the wide range of products on offer, pointing to two...

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26 Feb Hey, This Stuff Works!

I like to tell stories in my seminars - you know, examples of things that are good, bad and ugly to illustrate a particular point. When it comes to 'delighting' customers one of the stories I tell is about knowing how your visiting customers take...

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