customer delight Tag

06 Nov Honeymoon Delight!

I'm always looking for stories that illustrate and reinforce the things that I talk about. This is a great one! Even better, it involves someone I've worked with up in Newcastle on the Entrepreneurs' Forum Business Breakthrough Programme I ran last year. When Julie Berry of...

Read More

03 Nov Can Get Some Satisfaction

Some customers are relatively easy to please - the result is that it's easier to get 'satisfaction'. This 'brief' from Mick Jagger to Andy Warhol for the design of an album sleeve back in 1969 sets out his 'expectations' very bluntly. The great thing about knowing your...

Read More

06 Oct Try ‘Delighting’ These Customers!

Taking the definition of 'customer delight' as being 'exceeding customer's expectations' there are times when you just can't do it. When is this? When their expectations are simply too high or completely unrealistic. Surely Andy, you're no doubt saying, we should all strive to do...

Read More

02 Oct How To ‘Delight’ My Mum!

I took my mum for an appointment with her Financial Advisors yesterday. We arrived at their office in the metropolis that is Scunthorpe and bang outside was a 'personally reserved' car parking space for us. A simple but lovely touch. I've said it lots of times: creating...

Read More

26 Aug So Near But ‘So Fa’

My other half Jill is eagerly awaiting delivery of a new sofa from Marks & Spencer - well, we're both waiting, but for Jill, apparently it's all very exciting (I know, different things work for different people!). We were originally told 10 to 12 weeks...

Read More

08 Aug Do You Have Customers From Hell?

'The customer is always right' is one of those oft quoted statements that  I totally disagree with. Of course, it's about customers, of course, it's about giving great service, and of course, it's about creating 'delighted' and 'devoted' customers. It's also about it making 'commercial...

Read More

28 Jul Curry’s Are Hot!

You may have heard me tell the story of the young lad who tried to serve me in a high street electrical retailer a few years ago when I was looking at DVD recorders. Confused by the wide range of products on offer, pointing to two...

Read More