There are lots of lemon juices on the market, so how do you differentiate your business to convince the buyers at forward thinking grocery chain Whole Foods to stock your product? Maybe you tell them it's sourced from local farmers, maybe you highlight that it's the...
A room with a wrought iron bed, an individually decorated bedroom suite, gourmet menus, a choice of music, personalised entertainment. That all sounds very nice doesn’t it? Well, it’s not for you – it’s for your cats!!!! Longcroft Luxury Cat Hotel is a Dramatically and Demonstrably...
82% of European companies believe that customer service is ‘very’ or ‘moderately’ important to their financial performance. According to a new report by BDO International, 60% of European companies admit that poor customer service has had a clear, significant impact on their financial performance! The report highlights that: 28% have...
Happy New Year! Here are this week's 3D Thoughts - 3 iDeas to help you improve your business competitiveness and competence in around 3 minutes! There's no need to download anything! Just click on the icon below, listen and then DO something! listen to ‘Andy's 3D Thoughts...
Customer service has become an increasingly important factor in competitive differerentiation, and is set to continue to do so - that's according to new research by Sage UK. 53% of businesses have stated that customer service has become more important over the past 12 months and...
Here's a great quote from Henry Ford which I found on the 37 Signals blog Signal vs Noise: "The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time." The challenge is to...
Just back from a wonderful week in Breckenridge, Colorado, and was consistently overwhelmed with the 'customer experience' in shops, restauants and other places we visited. You know, simple stuff like a smile, politeness, perhaps a conversation and an interest in me. These things made me a...
Increasing indifference and perpetual irritation of brands that don't perform is the lastest forecast from Trendwatching.com In their latest report, 'The Expectation Economy', they suggest: - Your competition could be anyone - Customer expectations are increasingly being set outside your industry - Just copying competitors is a race to...