This is an interesting one for me! On the eve of her funeral I thought I’d share a lesson in marketing from Baroness Thatcher no less! Let me state from the start that this is not a political ‘rant’. However, I should declare a ‘slight interest’ as someone who worked down Dinnington colliery in the 1980′s and whose family...
Here’s a great guest blog post from Charlie Smith, Marketing Communications Director at IVR industry leaders Plum Voice in Denver, Colorado - there’s some great stuff in there that nicely reinforces our concept of Choose ‘Em Or Lose ‘Em! Thanks Charlie! Customer Customer service hinges on a line of communication between a company and its customers. How...
A mongolian ‘eat all you can’ restaurant in Brighton has banned two customers… because they ate too much! Apparently, the customers have visited the Gobi restaurant twice a month for two years to take advantage of the £12 deal and the management said that they were fed up with their lack of manners and the fact...
Why are you in business? Why should I work for you? Why should I buy from you? These are all questions that 3D businesses have thought about, can answer….. and crucially, can Demonstrate that answer! How do they actually do this? Well, there are certainly no ‘magical answers’ - Although I do believe that there are a number...
Here are this week’s 3D Thoughts – 3 iDeas in around 3 minutes. There’s no need to download anything – as ever, simply click on the icon below to listen Alternatively, go to iTunes and subscribe so you never miss one again! listen to ‘Andy’s 3D Thoughts 23/07/12’ on Audioboo Links: Bradley Wiggins – ‘Le Gentleman’...
Blackberry manufacturer Research In Motion has decided to leave its consumer markets and focus on commercial customers. This comes after reported losses of $125m (£79m) over the last three months, with total revenue down by 25% on last year. It’s an issue many businesses have to deal with (although to be fair, most can’t stand £79 million...
‘The customer is always right’ is one of those oft quoted statements that I totally disagree with. Of course, it’s about customers, of course, it’s about giving great service, and of course, it’s about creating ‘delighted’ and ‘devoted’ customers. It’s also about it making ‘commercial sense’ for you and your team. Obviously,I’m all for treating...
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