Here they are – this week’s 3D Thoughts. Simply click on the icon below to listen to your 3 iDeas in 3 miniutes – no need to download anything! Just click, listen and then DO something! Don’t forget, so you never miss one again (and so you can listen when and where you want!), then subscribe via...
Your Brand – Some Lessons From Apple And Waitrose
Posted in: #2 Establish A Dramatic Difference, General
Apple has been named as the UK’s ‘coolest’ brand! Just under 3,000 British consumers and a panel of 39 “key influencers” – including chart acts Rizzle Kicks and Plan B – ranked a shortlist of 1,200 brands from more than 10,000 initially considered. The panel scored each brand for factors including innovation, originality, style, authenticity,...
A Dramatically Different Gift Voucher 2
Posted in: General
It probably seemed ‘really edgy’ when the divorce lawyers Lloyd Platt and Co came up with the idea of their ‘divorce vouchers’ for Christmas. It’s in the news today on the Lawyer Website. I ‘praised’ B&Q for their ‘personalised’ voucher recently, because I think they got it right – I don’t think these guys have....
Which Tribes Work For You? Get ‘Trotting’
Posted in: General
I was introduced to a new ‘brand’ yesterday. I’m sure for many of you, it’s not news, but Peppa Pig is awesome!!!! She attracted thousands into Sheffield yesterday to switch the Christmas lights on. Seth Godin talks about the power of Tribes, well the Peppa Pig tribe is strong and powerful, even if the vast...
Are You Dealing With Your ‘Little Ones’?
Posted in: General
Here are two lovely examples of ‘Dramatically and Demonstrably Different’ business cards (courtesy of the Holy Kaw website). Obviously, I’ve no experience of the latter’s services (honest), but they do ‘stand out’ and suggest a forward thinking approach. We all know that your logo isn’t your brand and your business card is not generally the...
Found On The Runway……..
Posted in: General
The Brand Gap ‘Revisited’
Posted in: General
I came across this a couple of years ago, but it was brought to my attention again recently and is well worth a five minute view. The ‘Brand Gap’ is a great presentation on Slideshare. It certainly got me thinking again about how I project my brand. The Brand Gap View more presentations from coolstuff....
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