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Customer Delight! First It’s The Queen, Now It’s The President!

Jun 5th, 2012 Leave a comment
Posted in: #4 Forget CRM - Think MCR!
Obama note

I wrote recently about Her Majesty Queen Elizabeth II ‘Delighting’ one of her subjects and highlighted the lessons that we could all learn from her when it comes to customer delight! It was all about the ‘wow’ reaction, planned spontaneity, personalising the experience and making the customer feel ‘valued’! That great example of Customer Delight...

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A Brand Called Obama?

Jun 4th, 2008 Leave a comment
Posted in: General

“Barack Obama is three things you want in a brand: New, different, and attractive. That’s as good as it gets.” - Keith Reinhard, DDB Worldwide I like this quote because it gets to the nub Bookmarks:

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Politician Tells The Truth Shock!

Jan 28th, 2008 Leave a comment
Posted in: General

It’s refreshing at a time when UK politicians don’t have a clue about where their funding is coming from (incidentally, don’t know about you but I have a very good idea where my revenue comes from – who’s paid me, and who owes me -it’s not difficult – Sage is a wonderful thing!), that Bookmarks:

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