The world’s first high street ‘Tweet’ Shop has opened in London! Customers who go into the shop don’t spend any money – they simply ‘Tweet’ about it and they get their goods! OK, it’s a ‘promotion’ by Special K who are launching their new savoury crisps, but it’s certainly ‘Dramatically and Demonstrably Different’! (It’s number #14...
Marylin Monroe Was Thinking in 3D 50 Years Ago!
It was 50 years ago today that Marylin Monroe died at the age of 32. She was an iconic figure who’s impact and memory have lived on way past the days she starred in films and posed for photographs. So, how did a girl from a broken home in Los Angeles who spent most of her...
A Dramatically And Demonstrably Different Automated Customer Service!
One of the biggest customer service frustrations is automated phone systems. Let’s be honest, very few of us enjoy dealing with them… press 1 for this… press 2 for that….la la la….. your call is important to us (honest!)….. In fact, it is often highlighted (by me and others!) as the most frustrating thing! Well, here’s a great...
Introducing… The 12 Ways Of Difference!
Posted in: General
Having identified the 7 Ingredients Of Dramatically and Demonstrably Different Businesses (You can download the FREE whitepaper here!), we’ve identified 12 local examples of 3D – that means businesses that are actually doing this stuff! We know that there are lots more and will be looking for them in 2012 (we’ll also be asking you...
Shaking Up The Burger World!
Posted in: General
Imaging queueing for hours for a burger because they are that good? Well that’s what’s happening in New York! Shake Shack is a great chain of burger restaurants in the US who are completely 3D! They are without doubt Dramatically and Demonstrably Different in everything that they do! But, that’s not been done by chance. It’s clearly a...
James Bond 003D?
Posted in: General
They say that word of mouth is an incredibly powerful marketing tool, and that testimonials from customers can be a great way of reinforcing your brand. Here’s a testimonial from the website of a local Personal Trainer that Jill met recently here in Sheffield called James Bond - He certainly apprears to have a real impact...
A Dramatically Different Gift Voucher 2
Posted in: General
It probably seemed ‘really edgy’ when the divorce lawyers Lloyd Platt and Co came up with the idea of their ‘divorce vouchers’ for Christmas. It’s in the news today on the Lawyer Website. I ‘praised’ B&Q for their ‘personalised’ voucher recently, because I think they got it right – I don’t think these guys have....
A Dramatically Different Gift Voucher
Posted in: General
We were in the diy store B&Q yesterday (don’t ask!) and Jill spotted this – a gift voucher ‘personalised’ for dads. It’s a very simple way of ‘enhancing’ a core offer. There was also ‘you’re moving’ and ‘new home’, plus a few others. My point? ‘Differentiating’ a relatively mundane thing appealing to specific customers is...
“The iPod Will Die!”
Posted in: General
Get Personal
Posted in: General
Very luckily for me I’m in New York at the moment, and yes, it’s a huge, amazing place.However, the things that have struck me immediately are the little things. Here are a couple of examples of ‘personalisation’. Example 1: We flew with Delta Airlines and the in flight entertainment was very ‘personal’: you select, start and...
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