I went to hear the award winning novelist and playwright Michael Frayn speak about his new novel earlier this week. He has written a number of highly successful books, films and plays including Bookmarks:
But what do you actually do? It’s a question asked by lots of parents of their kids. Olgivy PR overcame this by organising a ‘Bring Your Parents To Work’ Day, a neat twist on the more traditional ‘Bring Your Children To Work’ events held in many organisations. The aim was to ‘educate’ parents on the...