Can you sell without telling lies? I’ve been invited down to London to explore the possibility of taking part in a TV series for Channel 4 where apparently sales teams will be split in two and one half will sell stuff ‘aggressively’ and the other more ‘ethically’ (my phrase, not theirs - I think it means being ‘totally’ [...]

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Attended a great event last night organised by Sheffield Technology Parks. Andrew Barke of Google UK gave us an interesting insight into the ‘new’ world of business. I say ‘new’. My take on it was it’s not ‘new’, it’s ‘now’. You used to hear people talking about ‘an internet’ business. Not anymore. It’s just ‘a business’.
Andrew [...]

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Here’s a nice fun way of engaging with customers and providing a highly impactive business solution at the same time!
The Uk’s number one milk brand, Cravendale have helped eliminate that age old office problem about who makes the tea in the office!
Makethetea.com is a simple website that allows you to enter everyone in your team’s drink preferences [...]

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The Savvy Partnership are a Manchester and Yorkshire based marketing support and project management business that help organisations implement their marketing. They’ve come up with a lovely and very powerful idea - FREE FRIDAYS.
On fridays they provide FREE consultancy advice and support to new clients, particularly small businesses, start ups, charities and volunteer organisations. It’s a fantatstic [...]

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What do you stand for? What does your business stand for?  I don’t mean what products or services do you make or sell. I’m talking about what your business actually does, how it does it and importantly who does it do it for?
 
The world is full of ‘same as’ businesses selling the same things, employing [...]

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Here’s a great website. Alltop collects all the most popular websites on specific topics and updates them continuously. Here’s the page on marketing websites.
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This is Sarah Harding of Girls Aloud in the Ultimo ’Frontless’ Body - just one of the innovations that help keep Ultimo ‘10 steps ahead of the competition’.
That’s according to Michelle Mone, founder of Ultimo who I saw speaking last night. The Ultimo brand, which is worth over £75 million, is just one of the success stories of [...]

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Most people wouldn’t take up the offer of a free £5 note according to research by moneysupermarket.com. In a recent experiment a man walked up and down some UK high streets with a billboard offering free money. Only 28 out of 1800 people encountered took up the offer.
Tim Moss of Supermarket.com is quoted in the Yorkshire Post saying “If [...]

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I’ve talked about Net Promoter Score (NPS) before - it’s Fred Reicheld’s system for measuring customer satisfaction and loyalty and outlined in his book The Ultimate Question.
We’ve been using NPS for some time now and do find it a useful indicator to measure performance and customer opinions.
Get Customers To Sell For You is a great article about [...]

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I received a draft copy of fellow Management Issues Thought Leader Max McKeown’s new book ‘The Truth About Innovation’ this week from Max himself.
First of all, it’s a great book (I’m half way through it), but it isn’t totally finished or proofed as it’s not due out until the summer. Max explained this in his email, [...]

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