The Savvy Partnership are a Manchester and Yorkshire based marketing support and project management business that help organisations implement their marketing. They’ve come up with a lovely and very powerful idea - FREE FRIDAYS.
On fridays they provide FREE consultancy advice and support to new clients, particularly small businesses, start ups, charities and volunteer organisations. It’s a fantatstic [...]

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How could ever imagined that the Glastonbury Festival has become part of the ‘establishment’? Michael Eavis, its founder, felt it was becoming a bit too ’safe’, so decided to shake things up a bit and invite hip hop star Jay Z to headline the Saturday night.
Cue ‘outrage’, ‘disgruntlement’ and ’slower’ ticket sales. There was widespread [...]

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Here’s a great website. Alltop collects all the most popular websites on specific topics and updates them continuously. Here’s the page on marketing websites.
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I received a draft copy of fellow Management Issues Thought Leader Max McKeown’s new book ‘The Truth About Innovation’ this week from Max himself.
First of all, it’s a great book (I’m half way through it), but it isn’t totally finished or proofed as it’s not due out until the summer. Max explained this in his email, [...]

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It’s taken me a week to report on a great meeting I had last friday with Matt Rhodes of FreshNetworks. Matt is an expert in ‘customer engagement’ and provided some fabulous insights into how organisations are engaging customers online for all sorts of stuff, particularly for collaboration on new ideas and products.
Technology allows organisations not [...]

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WPA, The health benefits business has introduced a fantastic system to make their customer contact centre ‘easier to buy from’. They publish online, ‘realtime’ statistics that highlight the peaks and troughs of call levels. This allows customers to identify the times when call volumes are lower, and then call at an appropriate time.
I’m sure that [...]

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The theory of the ‘big bang’ will be tested in 2008 in a $4 billion machine known as the Large Hadron Collider that’s been developed in a 17 mile long tunnel between Switzerland and France. The launch of the world’s most powerful atom-smasher is just one of the influences on major cultural, economic and social changes predicted in [...]

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I went to hear the award winning novelist and playwright Michael Frayn speak about his new novel earlier this week. He has written a number of highly successful books, films and plays including ‘Clockwise’ with John Cleese, ‘Democracy’ and ‘Copenhagen’. He also wrote what is regarded as one of the most successful British comedy plays [...]

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But what do you actually do? It’s a question asked by lots of parents of their kids. Olgivy PR overcame this by organising a ‘Bring Your Parents To Work’ Day, a neat twist on the more traditional ‘Bring Your Children To Work’ events held in many organisations. The aim was to ‘educate’ parents on the [...]

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