Can you sell without telling lies? I’ve been invited down to London to explore the possibility of taking part in a TV series for Channel 4 where apparently sales teams will be split in two and one half will sell stuff ‘aggressively’ and the other more ‘ethically’ (my phrase, not theirs - I think it means being ‘totally’ [...]
Posted in Culture, General, Marketing by: Andy on July 21, 2008 | No Comments | 
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Here’s a great website. Alltop collects all the most popular websites on specific topics and updates them continuously. Here’s the page on marketing websites.
Bookmarks:
Posted in General, Innovation, Marketing by: Andy on June 23, 2008 | No Comments |
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Most people wouldn’t take up the offer of a free £5 note according to research by moneysupermarket.com. In a recent experiment a man walked up and down some UK high streets with a billboard offering free money. Only 28 out of 1800 people encountered took up the offer.
Tim Moss of Supermarket.com is quoted in the Yorkshire Post saying “If [...]
Posted in General, Marketing by: Andy on June 7, 2008 | No Comments |
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Chocolate digestives are the answer to all your customer problems apparently!
In one of those (pointless?) surveys, it’s been revealed that 4 out of 5 UK businesses believe that the type of biscuit you serve at a meeting with a potential customer could clinch the deal or make it crumble (geddit?!).
The survey, carried out by Holiday Inn [...]
Posted in Competitiveness, General by: Andy on June 5, 2008 | No Comments |
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Would your customers miss you if you weren’t there? Or would they just shrug and quickly find another supplier?
I miss Toby Foster. His breakfast show on BBC Radio sheffield makes me smile in a morning and Toby’s wit and humour always brightens up my day.
Unfortunately (for me and thousands of others!) his stature is growing so [...]
Posted in '3D' Thinking, Competitiveness, General by: Andy on May 6, 2008 | No Comments |
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Very occasionally, and I mean ‘very’, you experience something that completely blows you away and sets a new level of excellence that you didn’t know existed and that others simply can’t touch.
The U2 3D film is just one of those experiences. I watched it last night at the National Media Museum IMax Cinema, Bradford and it took my [...]
Posted in '3D' Thinking, Competitiveness, General by: Andy on April 25, 2008 | No Comments |
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I like this - it’s a simple but powerful and engaging way of getting a key message across. The world as we know it is changing! Or maybe for some of us, the world as we used to know it has already changed!
http://www.youtube.com/watch?v=dGCJ46vyR9o
Bookmarks:
Posted in General by: Andy on April 22, 2008 | No Comments |
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I spent an hour listening to a telephone seminar given by Seth Godin last week. It was hosted by San Fransisco Entrepeneur, a community of enrepreneurs in yes, you’ve guessed it, San Fransisco! It was a good hour well spent.
They’ve now made it available as a download so you can listen to it at your leisure, rather than through a [...]
Posted in '3D' Thinking, General, Marketing by: Andy on April 18, 2008 | No Comments |
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I’ve already commented on the trials and tribulations of Terminal 5. My initial thought was to come over all ‘Victor Meldrew’ and think ‘I don’t believe it!’ Have you ever done that? You know, when you’ve spotted something that seems so daft or pointless in a business? You think ‘who on earth came up with [...]
Posted in Culture, General, Leadership by: Andy on April 8, 2008 | 1 Comment |
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Fresh Networks Blog is well worth a look. There’s some great stuff on customers, engagement and advocacy.
Bookmarks:
Posted in General by: Andy on March 31, 2008 | No Comments |
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