Here’s a nice fun way of engaging with customers and providing a highly impactive business solution at the same time!
The Uk’s number one milk brand, Cravendale have helped eliminate that age old office problem about who makes the tea in the office!
Makethetea.com is a simple website that allows you to enter everyone in your team’s drink preferences [...]

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What do you stand for? What does your business stand for?  I don’t mean what products or services do you make or sell. I’m talking about what your business actually does, how it does it and importantly who does it do it for?
 
The world is full of ‘same as’ businesses selling the same things, employing [...]

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This is Sarah Harding of Girls Aloud in the Ultimo ’Frontless’ Body - just one of the innovations that help keep Ultimo ‘10 steps ahead of the competition’.
That’s according to Michelle Mone, founder of Ultimo who I saw speaking last night. The Ultimo brand, which is worth over £75 million, is just one of the success stories of [...]

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Got a great invite today from my favourite brand consultants and designers Purple Circle.
It’s a lovely way of being ‘dramatically different’.
The guys traditionally host an event at their offices during the European Championships or World Cup where clients and friends gather over a few beers to watch England play.
Obviously circumstances are a little different this year [...]

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“Barack Obama is three things you want in a brand: New, different, and attractive. That’s as good as it gets.”
- Keith Reinhard, DDB Worldwide
I like this quote because it gets to the nub  of ‘branding’. I’m sure many people still see branding as the ‘hype’ and the ’spin’. It’s much more than that. It’s what [...]

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Just walked out of a presentation of a very ‘upmarket’ business.  It has lovely promotional material, beautifully ‘branded’ and clearly of very high quality. The presentation was awful: badly prepared, full of apologies (’I’m rubbish at these things’ said the ‘presenter’), and embarrassingly done.
Here’s an organisation that hasn’t grasped the basic principle that its ‘brand’ [...]

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It’s refreshing at a time when UK politicians don’t have a clue about where their funding is coming from (incidentally, don’t know about you but I have a very good idea where my revenue comes from - who’s paid me, and who owes me -it’s not difficult - Sage is a wonderful thing!), that US presidential [...]

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Send an email to a lot of businesses and you get the standard ‘out of office’ reply. OK, that’s pretty good - much better than not knowing that your email hasn’t been received or isn’t being dealt with.
Designers Purple Circle are much more proactive and personal. Here’s an ‘out of office’ reply from Director John Lyle:
Hello
Its [...]

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I love this. Successful Chicago based software design company 37 Signals are renowned for their innovative approach. They set out to make a difference in 1999 with a manifesto.
Their manifesto helps answer a number of questions:

Who are they?
What do they stand for?
What makes them ‘dramatically different’?

It also helps to ‘demonstrate’ that ‘dramatic difference’ to clients, [...]

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It’s a growing trend now to send ‘e Christmas cards’ instead of the ‘traditional’ ones. Nothing wrong with that I guess, although I do think it depersonalises the ‘experience’. Most are pretty bland and anonymous, which means when you do receive a handwritten, personalised message, it stands out. Ironic really that the ‘marketing’ that works at [...]

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