The Best Business Book I’ve Read in Ages

Picked up this book on Saturday morning and read it in one go!  It’s the story of Innocent Drinks and it’s wonderfully written. There’s real stuff you can apply to your own business.

I wrote about one of the founders Richard Reed after he spoke at an event in Sheffield a few months ago, and was mightily impressed. ‘A Book About Innocent – Our Story and Some Things We’ve Learned’ totally reinforces that.

There’s fun, humour and some really practical things you can use in your own business. It’s written in a simple, pragmatic and ‘easy to digest’ way (appropriate for an Innocent Smoothie, that!). No ‘academic theories’, just a good story well told with some great examples of things to do (and not to!).

You can buy it here from Amazon - It’s well worth the money and the time.

I know I’m ranting about it, but no, I don’t have any links with them at all. I’m ‘Totally Innocent’ (Geddit?).

Bookmarks:

Seth’s Meatball Sundae

Seth Godin has done it again with his latest book. Meatball Sundae explains how so many businesses are still using ‘traditional’ marketing methods to deal with the ‘new’ world…. and are failing. He calls it a Meatball Sundae – 2 things that just don’t go together.

In the book, Seth identifies 14 ‘trends’ that we all need to take notice of and importantly adapt to, even ‘embrace’, in order to compete and

Bookmarks: