The Savvy Partnership are a Manchester and Yorkshire based marketing support and project management business that help organisations implement their marketing. They’ve come up with a lovely and very powerful idea - FREE FRIDAYS.
On fridays they provide FREE consultancy advice and support to new clients, particularly small businesses, start ups, charities and volunteer organisations. It’s a fantatstic [...]

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What do you stand for? What does your business stand for?  I don’t mean what products or services do you make or sell. I’m talking about what your business actually does, how it does it and importantly who does it do it for?
 
The world is full of ‘same as’ businesses selling the same things, employing [...]

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How could ever imagined that the Glastonbury Festival has become part of the ‘establishment’? Michael Eavis, its founder, felt it was becoming a bit too ’safe’, so decided to shake things up a bit and invite hip hop star Jay Z to headline the Saturday night.
Cue ‘outrage’, ‘disgruntlement’ and ’slower’ ticket sales. There was widespread [...]

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This is Sarah Harding of Girls Aloud in the Ultimo ’Frontless’ Body - just one of the innovations that help keep Ultimo ‘10 steps ahead of the competition’.
That’s according to Michelle Mone, founder of Ultimo who I saw speaking last night. The Ultimo brand, which is worth over £75 million, is just one of the success stories of [...]

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Got a great invite today from my favourite brand consultants and designers Purple Circle.
It’s a lovely way of being ‘dramatically different’.
The guys traditionally host an event at their offices during the European Championships or World Cup where clients and friends gather over a few beers to watch England play.
Obviously circumstances are a little different this year [...]

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I visit a lot of organisations in my job and regularly see the good, the bad and the ugly!
Gateshead College held their staff conference on Friday and I was invited to contribute to the day. The theme was ’valuing our values’. I’ve seen many chief executives stand up at these sort of events and spout out [...]

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Attended the excellent Entrepreneurs’ Forum conference in Newcastle yesterday and the highlight of the day was the ex Eurythmics musician Dave Stewart.
His current job is Chief Disruption Officer at Nokia and in a stunning performance he outlined his ‘neutron bomb’ that will blow away the current entertainment distribution model. Talk about thinking ‘Dramatically Differently’, his [...]

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Just back from Las Vegas. Yes, it’s a place of excess where the next thing has to be bigger and brasher, and it’s not to everyone’s taste I know.
We stayed at the Wynn hotel developed by Steve Wynn after he’d done the Belagio and as you’d expect it’s impressive in terms of facilities, luxury and [...]

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Robert Stevens, the founder of IT Support business The Geek Squad, has a great quote on the benefit of creating a remarkable customer experience. He believes that doing this can significantly reduce your marketing spend. 
“Marketing is the tax you pay for being unremarkable”
I love that. I guess many of us are paying too many taxes!
The challenge of course [...]

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Would your customers miss you if you weren’t there? Or would they just shrug and quickly find another supplier?
I miss Toby Foster. His breakfast show on BBC Radio sheffield makes me smile in a morning and Toby’s wit and humour always brightens up my day. 
Unfortunately (for me and thousands of others!) his stature is growing so [...]

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