These Razors Are Dramatically And Demonstrably Different!

Posted in: #3 Establish A Dramatic Difference!
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In a world where innovation in razors is usually yet another blade (Marketing man to MD: ‘Hey, I’ve got a great revolutionary idea – let’s add a 6th blade!’, here’s a Dramatically and Demonstrably Different approach from The Dollar Shave Club! It’s a very tongue in cheek, but clearly very ‘straight’ approach to shaving –...

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Customer Service Is Not Important! That’s Great News!

Posted in: #3 Establish A Dramatic Difference!, #4 It's All About The Experience!
apathy

Only 29% of the UK’s small businesses believe that customer service is a key differentiator in today’s competitive marketplaces. That incedible news is from a new report from Epson Business Council that highlights we lag way behind our European counterparts on this. It suggests that 88% Of Spanish businesses and 77% of Italian businesses see customer...

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At Last – A Proper Use For Twitter: Tweet A Beer!

Posted in: #3 Establish A Dramatic Difference!, #5 Dialogue
Tweet A Beer

You can now buy your friends a beer via Twitter! A new ‘app’ being launched this week allows you to ‘tweet’ money to your friends so they can get a beer on you! It’s called Tweet a Beer and the ’app’ combines an ecommerce platform called Chirpify that lets you buy, sell and donate money via Twitter. You...

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Poor Customer Service in Banks? Don’t Bank On It!

Posted in: #3 Establish A Dramatic Difference!, #4 It's All About The Experience!, #6 UBER Culture, General
Metro dogs

Does your bank welcome your dog with a treat when you take it in your local branch? Do your kids get a warm welcome and a lollipop when they go in? What do you mean, you never take them in (the kids or the dog!)? Well, you probably do if you’re a Metro Bank customer because they...

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Andy’s 3D Thoughts 5th March

Posted in: #3 Establish A Dramatic Difference!

It’s March already! Here are this week’s 3D Thoughts - just click on the link below and get listening. Alternatively, you can download them on iTunes and they’ll be straight on to your iPod every week – simple as that! Andy”s 3D Thoughts 05/03/12 (mp3) Links: Stop The Press! Evidence Of A Changing Business World! Tesco’s...

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Graphic Evidence Of A Changing Business World!

Posted in: #3 Establish A Dramatic Difference!, #5 Dialogue
newspaper advertising graph

If a picture does paint a thousand words, then this image really does illustrate what is happening in the business world when it comes to advertising: It’s from a great article by Derek Thomson at The Atlantic. In it, Derek highlights the dramatic fall in advertising revenues in newspapers over the last couple of years! They’ve...

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Tesco’s 3D Approach to Customer Delight in South Korea!

Posted in: #3 Establish A Dramatic Difference!, General
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Being ‘easy to buy from’ is a key ingredient of 3D Characteristic #3 Create Devoted Customers and Tesco have made a bold and innovative approach to addressing this in South Korea! Instead of getting busy customers to come to them, they’ve set up virtual stores and taken them to the customers – in Tube stations! They...

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Improve Your In Flight Customer Experience – Choose Who You Sit With!

Posted in: #3 Establish A Dramatic Difference!, #4 It's All About The Experience!, #5 Dialogue
KLM Meet and Seat

Are you one of those people that likes to improve their own in-flight customer experience by chatting with other passengers when you’re on a plane? Do you want to make friends but worry that you’re going to bored rigid by someone you have nothing in common with? Or, perhaps like me you’re one of those...

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Hello, British Gas Customer Service Team – Lovely To SEE You!

Posted in: #3 Establish A Dramatic Difference!, #4 It's All About The Experience!
40264_0045-300x199

Are you one of those customers who prefers face to face contact when getting your enquiries and problems sorted? Are you one of the many who rank the ‘annonymity’ of call centres as one of your biggest frustrations? Do you like to see the ‘whites of their eyes’ when you’re making a complaint? Well, you’re not alone! Apparently 66% of us...

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Fancy Having As Many Day’s Holiday As You’d Like?

Posted in: #3 Establish A Dramatic Difference!, #6 UBER Culture

The WANdisco Team Fancy having as many days holiday as you’d like with no one keeping tabs on you? Yes, that’s right – How would you like an unlimited number of days holiday from work – all paid? Does that sound a bit far fetched? Well, that’s the reality if you work for forward thinking software business,...

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