In a world where customer expectations are ever increasing, the challenge for many businesses is finding ways to respond to customers quickly and personally. Traditionally, a great source of customer delight was front line staff remembering a customer's previous order and responding accordingly, and for...
Here are this week's 3 iDeas to help you take a Dramatically and Demonstrably Different approach to the way you do business. There are lots of examples today including 'being easy to buy from' via the 'pay by finger for your beer button' and 'get blessed on the move'...
Here are this week's 3 iDeas to help you take a Dramatically and Demonstrably Different approach to the way you do business. There's some research into how everyone's Linked In descriptions are the 'same as', a brilliant example of using technology to create a wonderful customer experience and a simple...
Here are 3 iDeas to help you create competitive advantage by being Dramatically and Demonstrably Different. This week's 3 ideas will help raise money for Neurocare and include an innovative way to recruit people that fit your culture from The Great Escape, to delight your customers...
It's 3 iDeas time with ideas to help you create competitive advantage by being Dramatically and Demonstrably Different. There's a warning about having an untidy desk, some statistics that demonstrate the impact of good and bad customer experiences and a great example of a Dramatically Different 11...
There are lots of lemon juices on the market, so how do you differentiate your business to convince the buyers at forward thinking grocery chain Whole Foods to stock your product? Maybe you tell them it's sourced from local farmers, maybe you highlight that it's the...
Howdy! This week's 3 iDeas focus on some lessons from Donald Trump's Dramatically and Demonstrably Different approach to winning the presidency! It's all about 'marketing' and looks at focusing on the customers you want, establishing a Dramatic Difference to differentiate yourself, 'Demonstrating' that Difference in everything you do, and...
I've got some bad news...
Here are this week's 3 iDeas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's a nice example of a simple personalised customer experience from Sheffield Theatres, news of how Facebook will be making things even easier for your customers and a...
It's 3 iDeas time! Ideas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's news about a huge drop in visits to retailers, a great example of customer delight from Lego and how to not hire jerks by finding people that fit your culture. As...