#2 Establish A Dramatic Difference

14 Nov Andy’s 3D Thoughts 14th November – A Donald Trump ‘Special’!

Howdy! This week's 3 iDeas focus on some lessons from Donald Trump's Dramatically and Demonstrably Different approach to winning the presidency! It's all about 'marketing' and looks at focusing on the customers you want, establishing a Dramatic Difference to differentiate yourself, 'Demonstrating' that Difference in everything you do, and...

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31 Oct Andy’s 3D Thoughts 31st October

Here are this week's 3 iDeas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's a nice example of a simple personalised customer experience from Sheffield Theatres, news of how Facebook will be making things even easier for your customers and a...

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24 Oct Andy’s 3D Thoughts 24th October

It's 3 iDeas time! Ideas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's news about a huge drop in visits to retailers, a great example of customer delight from Lego and how to not hire jerks by finding people that fit your culture.   As...

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03 Oct Andy’s 3D Thoughts 3rd October

It's 3 iDeas time! Yes, 3 iDeas to help you improve your competitive advantage by being Dramatically and Demonstrably Different! We look at Airbnb's approach to culture, an example of badly targeted marketing and an alternative to 'learning from your mistakes'.   As ever, there's no need to download anything! Just click...

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26 Sep Andy’s 3D Thoughts 26th September

Here are this week's 3 iDeas to help you be a Dramatically and Demonstrably Different Business. We look at First Direct's new voice recognition technology that speeds up the customer experience, news that strong employee engagement creates measurably better business performance and a great lesson in company culture from...

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22 Jul Richard Branson On Customer Service – A Real ‘3D Thinker’!

Differentiating your business through remarkable customer experiences is something 3D Businesses do well. Here's a great video of one of the world's greatest '3D Thinkers', Richard Branson, explaining his approach to customer service. It demonstrates a number of the 7 Characteristics Of Dramatically and Demonstrably Different...

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