#2 Establish A Dramatic Difference

27 Mar Mine’s A Pint – Wetherspoons Make It Easy To Delight Their Customers!

In a world where customer expectations are ever increasing, the challenge for many businesses is finding ways to respond to customers quickly and personally. Traditionally, a great source of customer delight was front line staff remembering a customer's previous order and responding accordingly, and for...

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06 Feb Andy’s 3D Thoughts 6th February

Here are this week's 3 iDeas to help you take a Dramatically and Demonstrably Different approach to the way you do business. There's some research into how everyone's Linked In descriptions are the 'same as',  a brilliant example of using technology to create a wonderful customer experience and a simple...

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14 Nov Andy’s 3D Thoughts 14th November – A Donald Trump ‘Special’!

Howdy! This week's 3 iDeas focus on some lessons from Donald Trump's Dramatically and Demonstrably Different approach to winning the presidency! It's all about 'marketing' and looks at focusing on the customers you want, establishing a Dramatic Difference to differentiate yourself, 'Demonstrating' that Difference in everything you do, and...

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31 Oct Andy’s 3D Thoughts 31st October

Here are this week's 3 iDeas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's a nice example of a simple personalised customer experience from Sheffield Theatres, news of how Facebook will be making things even easier for your customers and a...

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24 Oct Andy’s 3D Thoughts 24th October

It's 3 iDeas time! Ideas to help you create competitive advantage by taking a Dramatically and Demonstrably Different approach. There's news about a huge drop in visits to retailers, a great example of customer delight from Lego and how to not hire jerks by finding people that fit your culture.   As...

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