Here are this week’s 3D Thoughts! It’s 3 iDeas in around 3 minutes! No need to download anything! Just click on the icon below, listen and then DO something! Don’t forget, so you never miss one again (and so you can listen when and where you want!), then subscribe via iTunes here. listen to ‘Andy’s...
Andy’s 3D Thoughts 20th May
Posted in: #2 Establish A Dramatic Difference, #3 Create 'Devoted' Customers, #5 Build An 'UBER' Culture!
Don’t Just Think ‘Word Of Mouth’, Think ‘Word Of Mouse’!
Posted in: #2 Establish A Dramatic Difference
Want evidence that social media is becoming more and more of an influence on customer buying decisions? Well, how about this? 46% of consumers said they now count on social media when making an online purchasing decision! Interestingly, more and more of them are letting others know what they think too! 35% of customers use social...
Hubspot: ‘Compromising On Culture Is Mortgaging The Future’!
“You’re going to have a culture anyway. You can and should influence it – so why not build the one you love?” Those are the words of Dharmesh Shah, the co-founder of of HubSpot. Like many businesses, culture wasn’t always something that they focused on: “In the early years of HubSpot we didn’t talk about culture...
Andy’s 3D Thoughts 13th May
Posted in: #2 Establish A Dramatic Difference, #3 Create 'Devoted' Customers, #5 Build An 'UBER' Culture!, General
Here are this week’s 3D Thoughts! It’s 3 iDeas in around 3 minutes! No need to download anything! Just click on the icon below, listen and then DO something! Don’t forget, so you never miss one again (and so you can listen when and where you want!), then subscribe via iTunes here. listen to ‘Andy’s...
Making The Customer Experience Work Through ‘Mass Personalisation’!
Giving customers what they want, when they want it, and how they want it is a fundamental principle of great customer service. Finding ways of doing that has long been a source of ‘competitive advantage’ for many small and ‘local’ businesses over the years. They provide individual care for the customer and ‘personalise’ the experience to their needs...
Andy’s 3D Thoughts 7th May
Posted in: #2 Establish A Dramatic Difference, General
10 Ways To Avoid ‘Scriptease’ And Improve Your Customer Experiences!
68% of customers would rather be left alone when they walk into a shop rather than be asked ‘Can I help?’. Apparently, they see it as being ‘pushy’ – that’s according to a new survey by MoneySavingExpert.com. They asked 11,000 consumers whether a shop assistant saying “do you need help?” puts them off and this is...
A 3D Way To Resign! It’s A Piece Of Cake!
Posted in: #2 Establish A Dramatic Difference
When Chris Holmes quit his job to be a baker he did it in quite an innovative way. He resigned by cake! He quit his job at Stansted Airport by baking his colleagues a resignation cake and delivered the cake to “The Management” at the Border Force in Stansted on his birthday yesterday. The white iced cake reads:...
Choose ‘Em Or Lose ‘Em! A Marketing Lesson From Margaret Thatcher!
Posted in: #2 Establish A Dramatic Difference
This is an interesting one for me! On the eve of her funeral I thought I’d share a lesson in marketing from Baroness Thatcher no less! Let me state from the start that this is not a political ‘rant’. However, I should declare a ‘slight interest’ as someone who worked down Dinnington colliery in the 1980′s and whose family...
Andy’s 3D Thoughts 15th April
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