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26Feb Airbnb’s Brian Chesky ‘Gets That Vision Thing’!

Airbnb’s founder and Chief Executive Brian Chesky has just launched the latest ‘vision’ for the business and it’s all very ambitious stuff! As the business is now 10 years old, he has shared in a open letter to the Airbnb community his picture of the future for the next 10 years.

It ‘re-imagines’ the travel industry and highlights the role that Airbnb will play in doing that. It’s about growth, it’s about expanding the offer and reaching new markets in type and location. That includes creating facilities for EVERY type of traveller, whether you want a honeymoon getaway, a boathouse, or a tree-house!

A big step up target is Airbnb Plus which has luxury houses with a concierge service – certainly a long way from the original vision of 1,000 people renting their airbeds for fellow guests at conferences and events back in 2008 and their initial idea of “democratising travel”.

In a fantastic interview on the Danny In The Valley podcast, he explains how they went from that original ‘vision’ of the people renting their airbeds at conferences, to people renting their rooms, and then someone wanting to rent a room in London without a conference being involved, through to people renting their homes all around the world. He also talks about the vision for the next 10 years, and it’s exciting stuff – there’s even talk of an airline AirBnb!!!!

Credit: AirBnb

It’s a great example of a business demonstrating 3D Characteristic #1: Get That Vision Thing! Our research into successful Dramatically and Demonstrably Different businesses (more details here) shows that they have a clear picture of the future that ‘stimulates excites and inspires everyone’ in the business and this drives their performance. It’s worth pointing out that Martin Luther King didn’t stand on Capitol Hill in 1963 and say “I’ve got a strategic business plan and a cash flow forecast”. He created a ‘dream’ that changed the world. We’re not saying your business has to change the world, but do you have a picture of the future that ‘stimulates, excites and inspires’ both you and of course, your people?

Where will your business be in 5 years time? What will you be doing (differently)? What won’t you be doing? What will be happening that isn’t happening now? What won’t be happening that is?  How will you be feeling? What will be in place in 3 years time? If that needs to happen, what needs to be in place in 12 months time? Do you have that clear picture? Do your people know it? Does it shape and focus them (and you) in your day to day activities?

So what does a vision will like? Well it’s NOT.. simply a set of financial figures, a business plan…. a ‘pie in the sky idea’ (although we think it should stretch you’!)…. or the words in the MD’s speech at the company annual conference!

A ‘vision’ IS …. a picture of future we want… something that stimulates, excites and inspires…. shared, agreed and committed to at a senior level…. a point of strategic focus for everyone to work towards…. and a driver and shaper of performance.

So, what does ‘Getting That Vision Thing’ involve?

Well, here are 10 Things We See 3D Businesses Do:

They…

1. Create it…. They establish a clear picture of the future that ‘stimulates, excites and inspires’ everyone in the business. It starts by being something that ‘stimulates, excites and inspires’ themselves.

2. Establish Consensus…. There is clear agreement of that picture of the future from all the key players in the business.

3. Get ‘Buy – In’…. Everyone in their business has bought into that future picture and feels part of it

4. Make It Tangible…. They turn their vision into clear tangible goals and targets that drive both individual and business performance

5. Get ‘Alignment’…. They ensure everyone in the business has clear objectives and performance targets linked to that vision – they all pull in the same direction!

6. Use it… They ensure that their vision shapes and drives their day to day decisions at every level of the business.

7. Celebrate Success…. They proactively highlight and share their successes and the individuals that contribute to it.

8. Keep It ‘Alive’… They proactively keep all their people updated on progress and plans in a timely, meaningful and relevant way.

Steve-Jobs-with-iphone9. Work ‘ON’ it…They consistently create time for their (senior) people to think and work ‘strategically’ ‘on’ the business to review progress and look forwards

10. Revisit And Redo It…. They consciously create time to keep looking ahead and create their next vision!

So 3 questions for you…

  1. Have you ‘Got That Vision Thing’?

  2. Are your people stimulated, excited, and inspired by it?

  3. Are you?

As another one of the great ‘visionaries’ of our time, Steve Jobs said…

“If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you”

If you want to find out more about the 7 Characteristics Of 3D Businesses, you can buy the book by clicking on the icon below:

 

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19Feb Andy’s 3D Thoughts 19th February

3D Thoughts3D Thoughts are looking to the future this week – actually, it’s the future that’s happening NOW! This week’s 3 iDeas look at Hooked, a Dramatically and Demonstrably Different business that has got young people all over the world reading and Grimm & Co, one that’s doing it brilliantly here in South Yorkshire …. and a chance to look into the future of medicine with one of the world’s leading futurologists – there are lessons in there for your business, I promise!

As ever, there’s no need to download anything! Just click on the icon below, listen and then DO SOMETHING!

Links (click on them to find out more):

If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

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11Feb Andy’s 3D Thoughts 12th February

3D Thoughts3D Thoughts are back! 3 iDeas to help you create a Dramatically and Demonstrably Different business…. all in around 3 minutes! There’s a brilliant example of a real 3D Business called John’s Crazy Socks, news about the top 10 office annoyances and ideas to ensure that your meetings work!

As ever, there’s no need to download anything! Just click on the icon below, listen and then DO SOMETHING!

Links (click on them to find out more):

If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

Alternatively, if you want to get all ‘modern’ and never miss one again then click on the icon to…

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18Dec Andy’s 3D Thoughts 18th December

3D ThoughtsYo Ho Ho! We’ve been joined by a special guest to share this week’s 3 iDeas to help you improve your competitiveness by being Dramatically and Demonstrably Different. Yes, the one and only Father Christmas popped in to see us and very kindly shared some of the ‘secrets’ on how he goes about looking after all his customers. There are lessons in there to help you improve your marketing, the customer experience you offer, and get the best out of your team. It’s all about ‘being easy to deal with’, customer delight and getting customer feedback to check that your customers are happy – it’s also about creating a committed, motivated and effective team!

As ever, there’s no need to download anything! Just click on the video below, watch and then DO SOMETHING!’

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If you never want to miss another 3D Thoughts and want to hear other past audio episodes or want to sign up for a little reminder when they’re out, just CLICK HERE.

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11Dec Andy’s 3D Thoughts 11th December

3D ThoughtsWhen are you most productive? I know, I know, it’s after you’re ‘all fired up after watching 3D Thoughts! One of this week’s 3 iDeas to help you improve your competitiveness by being Dramatically and Demonstrably Different comes from a new report that highlights when we are most productive! There’s also a great story of how a ‘3D restaurant’ got to the top of the rankings on Trip Advisor, with lessons for us all, and time for a little reflection as we head towards the end of the year.

As ever, there’s no need to download anything! Just click on the video below, watch and then DO SOMETHING!’

Links (click on them to find out more):

If you never want to miss another 3D Thoughts and want to hear other past audio episodes or want to sign up for a little reminder when they’re out, just click here

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