06Mar This Time It’s Personal

Very lucky to be snowboarding in Whistler in Canada this week.

As ever, on the look out for trends, ideas and things to learn for back home.

The first thing that has struck me (even from just reading the Sky Shopping magazine on the flight!) is the level of ‘personalisation’ that’s going on. There’s a clear upsurge in people being able to buy things exactly to their specification.

Combined, as ever, in the US and Canada, with great ‘personal’ service, it provides a really great customer experience.

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