This is a book well worth reading. Just finished it. It’s simple and easy to read. The focus is not just on design, but looks at the whole concept of brand – how to develop one, and how to manage one. Buy it here on Amazon.
There’s also a great presentation that summarizes the principles of the book in a really cool way on slideshare.net.
By the way, if you haven’t been on slideshare.net, it’s well worth looking at. It’s a You Tube for powerpoint presentations. There’s lots of stuff on there – good, bad and ugly.
You might also have a look at their World’s Greatest Presentation Competeition and see a certain Andy Hanselman’s presentation just outside the Top 20 in the world!!!
Two great sessions yesterday at the Sheffield Chamber Of Commere Masterclasses.
Thanks to all those who attended and contributed. Here are the slides from the morning Masterclass – Creating More Customers, and here are the slides from the afternoon Masterclass – Winning With Customer Service.