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05Aug Andy’s 3D Thoughts 5th August

There are some horrific things happening in the world at the moment, so I thought in this week’s 3D Thoughts I’d highlight 3 Dramatically and Demonstrably Different things that I saw at the weekend that shows it’s not all bad. Hopefully, they inspire you to do something to make a difference too.

All you need to do is just click on the image to listen and then DO SOMETHING… it’s all in around 3 minutes! 

Links: 


If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

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29Jul Andy’s 3D Thoughts 29th July

Want evidence we’re in a Dramatically and Demonstrably Different world? Check out the Fortnite World Cup where 14 year olds can become millionaires playing a game, see how much the top Instagram celebrities earn and discover the 6 year old YouTube star who has just bought a £6.5 million property! This week’s 3D Thoughts also highlight a school taking an innovative approach to creating a great customer experience and some simple questions to consider to help maximise the performance and potential of your people.

All you need to do is just click on the image to listen … it’s all in around 3 minutes! 

Links: 


 If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

Alternatively, if you want to get all ‘modern’ and never miss one again then click on the icon to…

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22Jul Andy’s 3D Thoughts 22nd July

‘That’s One Small Step…..’ That was Neil Armstrong 50 years ago and the culmination of a nation’s drive to get him there. It’s a great example of 3D Characteristic #1: ‘Get That Vision Thing!’ and is part of this week’s 3D Thoughts. There’s also an innovative approach from Pampers with some Dramatically and Demonstrably Different nappies and a great example of tapping in to the wisdom of employees from Rotherham Borough Council.

All you need to do is just click on the image to listen … it’s all in around 3 minutes! 

Links: 


 If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

Alternatively, if you want to get all ‘modern’ and never miss one again then click on the icon to…

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15Jul Andy’s 3D Thoughts 15th July

If you are are a regular listener to 3D Thoughts, then there’s a good chance that you are on the lookout for fresh insights, new ideas and innovative ways of doing things. This week’s episode will help you do that even more effectively with 7 other podcasts worth listening to to help you take a Dramatically and Demonstrably Different approach to the way you do things.

All you need to do is just click on the image to listen to get the reasons why I’ve chosen them … it’s all in around 3 minutes! You can click on the images and links below to access or subscribe to them:

Links: Click On The Images To Access The Podcasts…..


The Pivot Podcast

The Sunday Times’ Danny Forston’s new podcast series about the development of Silicon Valley with stories about real 3D Thinkers’ – even ones from the 70’s who shaped all this stuff!

Click on the image for more details and here to get it on iTunes.

 


Danny In The Valley Podcast

This is Danny’s regular weekly podcast. He has been the West Coast correspondent for The Sunday Times since the beginning of 2017, covering all things technology and Silicon Valley, and there are always great insights into what’s happening out there…. and may well happen here soon too!

Click on the image for more details and here to get it on iTunes


Giles Coren Has No Idea

Not particularly business focused, but a very funny insight into the creative process of how Giles Coren comes up with ideas for his newspaper column. He ‘brainstorms’ and develops them with his wife, Esther Walker in their kitchen – not Dramatically Different to how we do it actually, but I suspect, they are a lot funnier.

Click on the image for more details and here to get it on iTunes


Ctrl Alt Delete

Emma Gannon’s interviews and discussions with a wide range of entrepreneurs, experts and celebrities on things such as social media, creativity, the internet, work and life outside work. It’s a wide ranging selection, and not all will ‘hit the spot’ with you, but there are plenty of ‘jewels’ in there that make it well worth a listen.

Click on the image for more details and here to get it on iTunes


Six Pixels Of Separation

Mitch Joel is a real 3D Thinker who discusses weekly all things communication, marketing, branding, customers and technology and how connected we’ve all become in today’s modern business world.

Click on the image for more details and here to get it on iTunes


The Bottom Line

The weekly business programme from the BBC which is hosted by Evan Davis. Basically, it’s a panel discussion between 3 people from a particular industry or sector discussing key business issues in a user friendly way. It’s a great way to ‘fish in different ponds’ and get insights into how other businesses and industries do things.

Click on the image for more details and here to get it on iTunes


Desert Island Discs

Talking about ‘Fishing in different ponds’, this might not seem business related, but it’s a fantastic insight into successful people from all walks of life. As well as the weekly interview, there are over 3000 episodes to access from the years of it being first broadcast back in 1942! It is well, well worth a look, but be careful though, the amazing collection is quite addictive and you might find yourself completely hooked!

Click on the image for more details and here to get it on iTunes


If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

Alternatively, if you want to get all ‘modern’ and never miss one again then click on the icon to…

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01Jul Andy’s 3D Thoughts 1st July

3D Thoughts

Are you creating Customer Delight? This week’s 3D iDeas focus on going the extra mile for your customers with real examples of businesses taking a Dramatically and Demonstrably Different approach to exceeding customer expectations, and ideas to help you do it too.

All you need to do is just click on the image to listen… it’s all in around 3 minutes!

Links:

If you never want to miss another 3D Thoughts and want to hear other past episodes or want to sign up for a little reminder when they’re out, just click here

Alternatively, if you want to get all ‘modern’ and never miss one again then click on the icon to…

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01Jul 4 Examples Of Customer Delight In Action!

‘Customer delight’ is all about ‘exceeding’ customer expectations. It’s definitely not about ‘Have a nice day’ or ‘buy one, get 10 free’ (Hey, anyone can give stuff away!), it’s about going the extra mile for customers. It often involves quite simple things that can make a difference, and our research has identified 6 key ingredients of Customer Delight….

  • It produces a wow reaction
  • It appears spontaneous or unexpected
  • It’s the personal touch
  • It makes the customer feel valued
  • It’s genuine… and…
  • It creates a ‘talking point’

I love experiencing, and seeing examples of ‘customer delight’ in action, and here are just a few ‘simple’ ones that demonstrate what it’s all about…


#1: Sun Tan Cream For Customers

My wife Jill took her mum to a pub called the Spencer Arms in Cawthorne for a bit of lunch on Saturday and as they went to sit outside in the garden, there, among the condiments and cutlery was some sun tan cream for customers to use.

They’ve clearly built this in to the way they do business, but it’s a simple, thoughtful thing that shows they care about their customers.

Can you build things into your business that shows customers you care?

 


#2: Happy Anniversary Cakes

A client of ours, Kevin Canetti of Wharncliffe visited the Radisson Blue hotel in Dublin with his wife recently and was asked by the receptionist on arrival what their plans were for their weekend stay. They explained that they were celebrating their anniversary and the receptionist obviously saw this as an opportunity to do something nice and show her customers she cared. When they came back from a day out, there were some lovely cakes to greet them with the words ‘Happy Anniversary’ in chocolate – that’s the ‘personal touch’!

Are your people ’empowered’ to go the extra mile for customers?


#3: Create A Memorable Experience

Going out of your way to give your customers a memorable experience can be a great way to delight customers and here’s a lovely example from the residential home The Oaks At NorthPointe in Ohio when the staff organised a ‘slip n slide’ for their elderly residents!

They’ve clearly thought about this and consciously worked on doing something that customers will remember.

How can you create ‘memorable’ experiences  for your customers?


#4: Respond To Your Customers To ‘Make Their Day’

When Soldier-mad Marshall Scott donned his very own uniform for his birthday treat to watch the changing of the guard at Windsor, he was keen to show how much he was a fan by saluting them as they passed. It was great to see how the Coldstream Guards responded to him.  In fact, they actually ‘broke the rules’ and came back to stand to attention with him.

It’s a great example of  ‘not following the script’ and responding to customers in a way that works for them.

How good is your business at ‘responding’ to customers and not just ‘following the script’?


So, what can you do to ‘delight’ your customers? Obviously it means different things for different businesses, and of course, different customers.

Your challenge is to think about those ingredients and work out how you could make them work for the way you interact with your customers.

You could start by considering the questions outlined above

For a more in-depth insight into Customer Delight, click on the image to download my free e-book Customer Delight As Competitive Advantage – 44 pages and over 60 ideas to help you make this stuff work in your business.

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