Andy’s Top Topic 3

Culture As A Competitive Advantage!


Culture is often seen as the ‘soft’ side of business – the reality is that it’s often the hardest! Our definition of culture is ‘the way we do things around here’ and in this session I provide insights into how 3D Businesses establish a culture that creates real competitive advantage and how your people can do the same.


I highlight how 3D Businesses create a culture’ that’s an integral ingredient of their ‘Dramatic Difference’.  As ever, it’s about sharing real examples…  Real examples of businesses that have established their culture as a powerful engagement tool for their people, a performance driver and a real differentiator in their marketplace.


This session often works particularly well when the aim is to bring the values of your business to life!  It’s about establishing ‘the way we do things around here’ – whether that’s the leaders creating and establishing it, or helping everyone in your business live it!

“Andy explained complicated issues simply and his entertaining, challenging and inspiring style certainly ‘hit the spot’!”

HealthwatchStephen Shore, Chief Executive, Healthwatch Doncaster

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