Welcome to Andy’s Brief Debriefs!

Little Follow Ups To Get You Going!

 

This is relatively new to us, so.. bare with us! If you’ve just been to one of Andy’s workshops or seen him present (or you missed one!), then here’s a ‘debrief’ video to help you get focussed and vitally, get moving.

Simply go down the page to the appropriate ‘event’, watch the video, click on the links and… do stuff!

Remember, Winners take action not notes!

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Social Media – (Trivial) Obstruction or (Terrific) Opportunity?

Entrepreneurs Forum Panel Event, Wynyard Park House, 15th April 2010

Hello there!

Thanks to all those who came to the great panel event yesterday eveining and well done to the Entrepreneurs Forum team for organising another engaging and value adding event. Thanks also to Tarek, Sarah, Mark and Derek for their insightful contributions. Here’s a ‘brief debrief’ of the session to remind you about what we talked about along with a ‘lots of links’ that you may find useful in taking the next steps to maximise social media for your business!

Here are just some of the key points from the session:

• Think Strategically! – Work out what you want to achieve and then how social media can help you
• Observe – watch others and learn
• Tap into free resources that allow you to ‘make it work’
• Contribute to conversations and communities
• It’s not just about ‘marketing’ – use it to find ideas, people, resources
• Think CNN – the information you send out is Critical, Nice to know, or Noise (see article here)
• Get Your ‘personality’ into it, and follow the ‘etiquette’!
• What gets measured, gets managed – use the resources available to analyse ratings, rankings and ‘hits’
• ‘Just do it’ – have a go!

 

Blogs, Books and Websites Worth Looking At:

First of all, our panel members:

Tarek Nseir of  TH_NK

Sarah Kadhim of Back 2 Front Animation

Mark Easby of Better Brand Agency

Derek Curtis  of Bond Solutions

Here are some of the suggestions, mentions and recommendations made during the event:

Will it Blend? - A nice example of ‘doing things differently’!

Zappos - great examples of ‘people enagement’

Dell Ideas Storm - ‘online product development’

Chillango – Tarek’s favourite Mexican!

Google Alerts - how to keep ‘track’ of things

Tweetdeck - manage and track ‘tweets’

Flickr - a great resource for photos

Digital Dockyard - A North East network for digital media thinkers 

 

Some Books Worth Reading:

Groundswell – Charlene Li & Josh Bernoff

Tribes – Seth Godin

Buzz Marketing – Mark Hughes

Join the Conversation – Joseph Jaffe

The Whuffie Factor – Tara Hunt

 

Some Blogs worth following:

Logic + Emotion – David Armano

Jaffe Juice - Joseph Jaffe

Seth’s Blog - Seth Godin

Duck Tape Marketing - John Jantsch  

Andy’s Blog - Andy Hanselman(!)

Entrepreneurs Forum Twitter names - www.twitter.com/entforum and www.twitter.com/IWCYC

 Entrepreneurs Forum Facebook Group - keep the discussion from last night going on here

 

And finally, you can be a TV star!

We heard that video is a cost effective way of maximising social media opportunities. Well, you can have your own channel to showcase your business and increase your web presence on Entrepreneurs Forum TV!

 The site aims to add to the Voice of entrepreneurs – celebrating achievements and addressing the challenges faced by all those who are growing businesses and making a valuable contribution the economy of the North East.  Featuring event highlights, insightful interviews and war stories from entrepreneurs of all experiences.

There’s a ‘Members’ section, which is exclusive to Entrepreneurs’ Forum members. It contains videos giving a greater insight into your business, adding to your Voice and providing a new media channel for your content.   To showcase your business as an Entrepreneurs’ Forum member and to have your very own channel to shout about what you do, simply call Hazel at the Entrepreneurs Forum on 0191 2267490 or email hazel@entrepreneursforum.net and she’ll take you through getting your videos online!

Thanks for coming, and contributing – you can carry on doing so by ‘commenting’ below, and passing these details on to others you think may benefit!

Happy Tweeting!

 

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Maximising People Performance!

Rotherham, 26th February 2010

Hello there!

Thanks to all those who came to the Maximising People Performance event and thanks very much to Horner Brothers for hosting us! Here’s a ‘brief debrief’ of the session to remind you about what we talked about along with a feew links you may find useful in taking the next steps!

Here are the key points from the session:

• Get That Vision Thing! – Create a clear picture of the future and share it with your people
• Create Other Leaders Not Followers – set performance targets and give feedback
• Get ‘Engaged’ – find ways of involving your people regardless of age, experience and position
• Find People That Fit! Recruit people that will contribute to, and add to, your preferred culture
• Think Out Of The Box – Consistently question and challenge what you do – get others to do the same

Here are the slides from the sessions:

Andy’s Slides: Maximising People Performance! 

Downloads and Links:

Find out more about Apprenticeships here…. www.apprenticeships.org.uk

Have a look here at the Marco Pierre White video about apprenticeships – it’s funny!

Talking of great videos, Have a look here at how Thomson Air have ‘engaged’ some ‘younger workers’ to do a job usually left to elders – well worth  a look!

Here’s some more information on The Innocent Book I mentioned - it’s a great read!

Don’t hesitate to get in touch with us if you have any queries, questions or ideas!

Keep In Touch!

If you want keep in touch about future events like this, then to sign up to ‘Revolutionary Times’ – our free monthly email newsletter that has lots of stimulating thoughts, ideas, recommendations then please click here

Hope we see you again soon – thanks again for your contributions to a great event!

And Finally….

National Apprenticeship in conjunction with Business & Education South Yorkshire are holding another event…

‘Developing The Next Generation of Manufacturers and Engineers’

Venue: Advanced Manufacturing Park, Rotherham

Date: March 19th 2010

Time: 7:30am – 10:00am

To book a place for the breakfast briefing contact Nicki Burrow on 01709 336700 or email nicki.burrow@be-sy.co.uk

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Thinking in 3D and Maximising Customer Relationships!

Cornwall Chamber Of Commerce,

Falmouth, 23rd February 2010

Hello there!

Thanks to all those who came to the Chamber events yesterday and thanks so much for such a warm Cornwall welcome! Here’s a ‘brief debrief’ of the sessions to just to remind you about what we talked about anf hopefully, to ‘prompt’ you into some action!

 Here are the key points from the sessions:

• Think in 3D! That means be ‘Dramatically and Demonstrably Different’!
• Be easy to buy from – identify and eliminate your ‘Sales Prevention Officers’
• Create ‘delighted’ and ‘devoted’ customers
• Champion Your Champions! Identify, highlight and ‘reward’ your customer champions

Here are the slides from the sessions:

Think in 3D! Breakfast session

Maximising Customer Relationships training workshop

Downloads and Links:

Here’s a little toolkit I developed called 40 Little Steps To Thinking in 3D – it gives you some little ideas to ‘make things happen’

Here’s the United Breaks Guitars video I spoke about that’s had almost 8 million hits on You Tube!

My own books! – available as paperbacks or downloadable ebooks if you didn’t manage to get them yesterday

And finally, Are You Thinking in 3D? A show on Slideshare I did – it just reiterates the 3D stuff and is pretty good for showing to others in your team as it’s ‘self explanatory’

If you want to sign up to ‘Revolutionary Times’ – our free monthly email newsletter that has lots of stimulating thoughts, ideas, recommendations then please click here

Best Wishes

See you again soon I hope!

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Creating Devoted Customers!

The Exexutive Foundation, Bath, 21st January 2010

Greetings! Thanks very much for your ‘hospitality’, welcoming me into the group and for your contributions – you’ve got a great group there and there was a really good ‘feel’ about things!

Here’s a summary of the key points from the session:

• Choose ‘em or lose ‘em – get a focus on the sort of customers you WANT to work with
• Think in 3D – Create a Dramatic and Demonstrable Difference – DO stuff that gets people talking!
• Marketing involves EVERYBODY – make sure they know that!
• Forget CRM, think MCR – MAXIMISE those customer relationships!

Slides:

Here are the slides from the session

Downloads:

Here are a couple of things you may find useful to reinforce some of the things we discussed

(Re)Thinking in 3D – My latest ebook – it’s there for downloading!!!

My own books! – available as paperbacks or downloadable ebooks

Purple Cow – the great book by Seth Godin

Seth’s Blog – always worth a look!

Here’s another little toolkit I developed called 40 Little Steps To Thinking in 3D – you might find that easy and ‘digestible’

And finally, Are You Thinking in 3D? A show on Slideshare I did – it just reiterates the 3D stuff and is pretty good for showing to others in your team as it’s ‘self explanatory’

Have a great 2010!

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Creating A Revolutionary Business!

The Entrepreneurs Forum, Darlington, 19th January 2010

Hello there! Hope you’re back in the office and all ‘warmed up’. Thanks for your contributions for this morning’s session – I think we generated some great ideas – the challenge, as ever is to ‘make things happen’!

Here’s a brief ‘debrief video’ from the session – enjoy!

 

 Useful Links:

Here’s a link to the slides from the session

Here’s a link to the article that Andy referred to in the Debrief

The references I gave during the workshop are here:

TED - Fantastic speakers from some of the world’s great ‘thought leaders’

Trendwatching – Great insights into what’s happening and what’s going to happen!

Wired - Monthly magazine – now has a UK version

Fast Company - US based business magazine, at the ‘front end’ of thinking

Seth Godin - If you only sign up to one blog then this should be the one (and mine of course!)

The recommendations and other links will be posted shortly – please come back to view them.

In the meantime, if you have any comments or questions about the session (or anything else!) then please use the ‘comments’ box below – it does come straight to me, so I’ll be able to respond directly back.

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