About Andy
Andy Hanselman:
- Is a recognised expert in improving business competitiveness
- Speaks at conferences, seminars and events on customers, competence and competitiveness
- Is the author of two business books ‘Thinking in 3D – Creating a business that’s Demonstrably and Dramatically Different’ and ‘Revolutionise The Profitability Of Your Business’
- Consults and facilitates with top teams on improving business performance
- Regularly writes for business magazines, journals and websites as well as writing his own successful blog
- Has a stimulating, motivational and practical approach that offers real solutions to today’s business problems
Andy has developed a reputation for his innovative, inspirational and stimulating approach. This is reflected in his training and motivational seminars, and is in demand as a speaker at team building events, seminars and conferences up and down the country. Having presented to over twenty thousand business leaders and decision makers Andy is recognised for his engaging, humorous, and down to earth approach.
Recognised by Enterprise Magazine as a Future Top 100 Entrepreneur, he has over 18 years experience working with, and learning from directors, partners and senior managers of literally thousands of businesses. This has identified some common factors that distinguish successful companies and their leaders from their competitors. He shares these findings with his audiences in a passionate way to help them compete, not get beat.
After spending 6 years helping develop a successful training and consultancy business for someone else, Andy, along with his Partner Jill, founded his own consultancy, Hallmarks Business Development in 1995. They subsequently sold the business to its management team freeing him up to concentrate on speaking and writing.
He now writes, consults and speaks on business competitiveness, sales, marketing and customer care issues. As well as writing his own books and blog, Andy regularly writes articles for local, national and international media and websites.
Here’s how he earns his living:
Keynote Speaking:
Andy is in demand to speak at conferences, seminars and company events. He offers an insight into how successful businesses win. De-mystifying the jargon and blowing away the ‘buzzwords’, clients tell him they like his pragmatic approach to topics such as creating competitive advantage, sales and marketing, customer care and customer relationship management.
Not the latest ‘fad’ or hyped ‘panacea’ for business success, but proven methodologies that help successful businesses exceed customer expectations, develop committed, motivated and effective people, and maximise the bottom line. From short, sharp blitzes that can ‘wow’ an audience, to longer in depth interactive sessions that provide specific solutions, Andy offers a refreshing, relevant and challenging approach.
A key theme is creating ‘devoted’ customers… from finding them, attracting them, keeping them and maximising the relationships with them. It’s also about people… motivating, inspiring and leading them, and it’s about revolution… revolutionary thinking, revolutionary processes and revolutionary attitudes.
As a speaker, Andy thrives on interacting with delegates ensuring that they are challenged, stimulated and motivated. His style is participative, fast paced, humorous and relevant. He believes people learn best by doing and having fun! As a result he offers practical, stimulating fresh ideas, tools and techniques that provide audiences with no-nonsense ‘stuff’ they can actually use in their businesses immediately.
Core Topics
Of course, Andy would tailor his presentation to you and your audience. He’ll find out what issues the audience faces, he’ll identify what you see as important, he’ll work with you to deliver the key messages that you want. To give you a feel for his approach, here are three of Andy’s typical conference presentations:
Thinking in ‘3D’
In today’s scenario of ever increasing competition, greater customer choice and expectations, radical and rapid change, and the constant challenge of searching for and finding talent, Andy offers an insight into how successful businesses win with a never ending push to be ‘demonstrably and dramatically different’, a passion for creating ‘devoted’ customers and creating a positive and winning culture that creates sustainable competitive advantage.
Welcome to the world of leadership at every level. Your audience will hear how innovative businesses embrace change, lead the way, stay ahead of the competition and stand out from the crowd. They’ll discover ways to dramatically improve the performance of their business, their people and their profitability. It’s a stimulating, fast-paced journey of successful business development with the promise of real actions and practical solutions along the way.
Creating ‘Devoted’ Customers
Customers are becoming more promiscuous. Their expectations are rising and they’re becoming more demanding. Almost every marketplace is undergoing a transformation that means we must all re-evaluate our approach to sales and marketing. Successful businesses give the best to, and get the best from the customers they want to work with.
They ‘Maximise’ Customer Relationships (MCR, not CRM) and ruthlessly pursue the goal of service excellence. Your audience will find out how leading customer-focused businesses are revolutionising their approach to finding, attracting and keeping customers in a shifting world of ever increasing customer control.
It’s about developing a winning culture of customer delight, of anticipating and stimulating customer’s needs and embedding a passion to go the extra mile for customers throughout the business. The result? “Devoted Customers”, increased customer loyalty, unmatchable competitive advantage and “memorable” customer experiences.
As well as challenging them to question their own approach to customers and to identify their barriers to great customer service, Andy will fire your audience up with ideas and techniques to help them become real ‘customer revolutionaries’.
Culture as Competitive Advantage
Successful businesses create competitive advantage through their people. They develop leaders that motivate and inspire their people. They have a positive and supportive culture that encourages people to make things happen and produce results beyond expectations. People really are an organisation’s biggest asset and it’s those that are creating stimulating, participative and challenging workplaces that are maximising those assets.
Andy addresses the issues that face all of us who have to lead and manage others by sharing the successes of winning companies, inspirational leaders and real practitioners - people who have done it, and those that are doing it. To thrive in today’s competitive marketplaces it means creating a culture of proactivity, developing a passion for customers and a desire to make a real difference and maximising people performance throughout the business.
Your audience will discover the key principles of creating that culture and assess how they measure up. By identifying the steps they need to take to revolutionise their business performance, they’ll leave stimulated and inspired ready to pass this onto others.
Recent Examples
Creating An Entrepreneurial Spirit
Keynote speaker at a senior managers conference of a worldwide financial services business.
Grooming Your Team For The Future
Presentation at a seminar hosted by a leading accountancy practice for owner managers looking towards management buyouts.
Improving Your Marketing Effectiveness
Interactive seminar for entrepreneurs in the North East.
Maximising People Performance
Day-long event for senior managers and HR managers of growing businesses in Tees Valley..
Playing To Win
An insight into how winning businesses create competitive advantage - key address for directors and senior managers of forward thinking businesses.
Andy Hanselman ‘Unplanned’
An unscripted, innovative and participative event with a group of entrepreneurs. Andy established their problems and issues, and developed and delivered a stimulating seminar ‘on the spot’.
Adding Value To What You Sell
A revolutionary approach to sales and marketing at the Sunday Times Enterprise Network event in London
Compete Or Get Beat
A practical guide to increased competitiveness at the Yorkshire Venturefest Conference in York.
Valuing Your Values
Facilitating in-company event aimed at addressing and developing the culture of the business involving all the employees.
Maximising Customer Relationships
An interactive seminar for sales and marketing professionals hosted by the Institute of Sales and Marketing Management.
Create Sanity In Your Business
A challenging seminar for entrepreneurs who heard that ‘Turnover is Vanity, Profit is Sanity’.
Removing The Sales Prevention Officer
A light-hearted, but challenging seminar on customer service at an in-company conference launching the new sales and marketing plan to the nationwide sales team.
Hosting & Sharing:
Andy works well with others, and regularly hosts and chairs events. He can work with your team to make sure you get what you want, that the right messages are conveyed, and that everything (and everyone!) stays focused, online, and on time!
This can typically include:
- Welcoming your audience and ‘hosting for the day’
- Linking your speakers, welcoming them and thanking them
- Interviewing guests and key personnel on stage
- Chairing panels
- Question and answer sessions
- ‘Warming’ your audience (and keeping them warm!)
- Audience participation sessions
From the concept to its close, Andy concentrates on ensuring it runs smoothly and professionally. He can add real value in the preparation, design, development and debrief as well as the delivery of your event.
Facilitation:
From small departmental and management teams to whole organisations, and multi-group events, Andy can help facilitate your team build day, sales conference or strategic session. It’s about pace, it’s about involvement and it’s about engagement. Preparation and planning are key, but so is ‘thinking on his feet’, steering and co-ordinating the participants, and helping ‘deliver the goods’.
Recent examples of his work included a one-day ‘top team’ away day for a UK manufacturing business, a strategic planning session for the partners of a successful law firm, and a two-day event for over 70 participants from a multitude of organisations working with a Government department.
Useful links
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