About Andy
“The mark of a great speaker is one who is genuinely interested in his audiences. Homing in on the challenges they face and the ‘motivational buttons’ to press at precisely the right time are just two of Andy’s fortes and we value enormously his contribution to our events programme each year. Andy has shown that he understands where his audience is and how to get it where it needs to be.”
Carole Beverley, Chief Executive, Entrepreneurs Forum
Hello There!
If you think you might be interested in me speaking at an event you’re organising, a staff conference you’re putting together, a team building day you’re setting up or a seminar you’re holding, then this is the page for you!
Have a look at the details below, and if you think I could make an impact for you, give us a call on 0114 243 4666 or email Lucy for more information.
This Is Me In A Just A Few Lines!:
- I’m passionate about helping businesses improve their competitiveness
- I love speaking at conferences, seminars and events on customers, competence and competitiveness
- I’ve written two books ‘Thinking in 3D – Creating a business that’s Demonstrably and Dramatically Different’ and ‘Revolutionise The Profitability Of Your Business’ (click here for details!)
- I also consult and facilitate with top teams on improving business performance
- I regularly write for business magazines, journals and websites including being one of the ‘Thought Leaders’ on the Management Issues website alongside the likes of Max McKeown, Charles Handy and Edward de Bono.
- I also write my own blog, produce podcasts, papers and toolkits for people to use
- I work extremely hard to make sure my stuff is stimulating, motivational and practical. ‘Stuff’ that offers real solutions to today’s business problems.
Here’s A Bit More About Me and My Background…..
I’ve been doing this stuff for over 21 years now and have presented to well over twenty thousand business leaders and decision makers and at conferences, seminars, team building events and workshops in the UK and abroad.
I originally spent 6 years helping develop a successful training and consultancy business for someone else, and then with my Partner Jill, we founded our own consultancy, Hallmarks Business Development in 1995. We subsequently sold that business to our management team freeing me up to concentrate more on speaking and writing which I’ve been doing successfully for the last 6 years.
Clients tell me they like my engaging, humorous, and down to earth approach which deals with the real issues that businesses face in these times of increased competition, tighter resources, massive customer choice and ever increasing transparency.
What I Speak About…….
It’s about ‘Thinking in 3D’! That means creating and developing a business that is ‘Dramatically and Demonstrably Different’ from its competitors in everything that it does. It’s about differentiating your business, creating a passion for customers, establishing a culture that supports this, making innovation work and leading from the front.
It’s also about ‘doing stuff’! I believe that winners take action, not notes!
The key themes are: creating ‘devoted’ customers… from finding them, attracting them, keeping them and maximising the relationships with them. It’s also about people… motivating, inspiring and leading them, and it’s about ‘revolution’… revolutionary thinking, revolutionary processes and revolutionary attitudes.
Through constant research, ongoing work with, and learning from directors, partners and senior managers of literally thousands of businesses, I‘ve worked hard to identify some common factors that distinguish successful 3D companies and their leaders from their competitors. Everything I do is about sharing these findings with my audiences in a passionate way to help them actually make them happen in their business.
My Style And Approach…….
As a speaker, I thrive on interacting with delegates ensuring that they are challenged, stimulated and motivated. My style is participative, fast paced, humorous and relevant. I honestly believe people learn best by doing and having fun! As a result I work hard to offer them practical, stimulating fresh ideas, tools and techniques that provide audiences with no-nonsense ‘stuff’ they can actually use in their businesses immediately.
I regularly speak at conferences, seminars and company events offering an insight into how successful businesses win. By de-mystifying the jargon and blowing away the ‘buzzwords’, clients tell me they like my pragmatic approach to topics such as developing real competitive advantage, improving sales and marketing effectiveness, creating great customer experiences and maximising opportunities and customer relationships.
It’s not about the latest ‘fad’ or hyped ‘panacea’ for business success, but proven methodologies that help successful businesses exceed customer expectations, develop committed, motivated and effective people, and maximise the bottom line.
From short, sharp blitzes that can ‘wow’ an audience, to longer in depth interactive sessions that provide specific solutions, I like to think I offer a refreshing, relevant and challenging approach – well that’s what my clients tell me I do!
“Andy has worked with our sales teams, senior managers and directors over the past few years in both UK and Ireland, and I would highly recommend him to any other organisation. His ability to personalise his sessions to what is required practically in a business today is quite unique. Each of his presentations captures his audience’s attention and allows each person to identify the potential within themselves. Andy’s captivating delivery creates an environment of participation and enjoyment. Our company has benefited from his training and we look forward to working with him in the future.”
Patrick Byrnes, Sales Director, Ronseal
My ‘Influencers’…….
I love researching, reading and working with people who have ‘done it’ or are ‘doing it’. Whether it’s other consultants and business ‘thought leaders’ who challenge and stimulate - people like Seth Godin, Tom Peters, Malcolm Gladwell and Daniel Pink, or whether it’s local, ‘unknown’ businesses or ambitious entrepreneurs and business leaders who ‘break the pattern’, the common factor is it it’s about generate ideas to ‘make things happen’.
My Core Topics….
The core themes centre around customers and competitiveness. By definition, they are ‘wide’ topics – you could argue that they influence (and are influenced by) lots of things in business. And that’s the point! I speak about all those things!
Of course, I tailor my presentations to you and your audience. I’d find out what issues the audience faces, identify what you see as important, and work with you to deliver the key messages that you want. To give you a feel for my approach, here are three recent ‘typical’ conference presentations:
Example 1 - Thinking in ‘3D’
In today’s scenario of ever increasing competition, greater customer choice and expectations, radical and rapid change, and the constant challenge of searching for and finding talent, I offered an audience of entrepreneurs and business leaders an insight into how successful businesses win. It was about a never ending push to be ‘Dramatically and Demonstrably Different’, developing a passion for creating ‘devoted’ customers and creating a positive and winning culture that creates sustainable competitive advantage.
Welcome to the world of leadership at every level! The audience heard how innovative businesses embrace change, lead the way, stay ahead of the competition and stand out from the crowd. They discovered ways to dramatically improve the performance of their business, their people and their profitability. They undertook a stimulating, fast-paced journey of successful business development with examples of real actions and practical solutions along the way.
Example 2 - Creating ‘Devoted’ Customers
Customers are becoming more promiscuous. Their expectations are rising and they’re becoming more demanding. Almost every marketplace is undergoing a transformation that means we must all re-evaluate our approach to sales and marketing. At this conference for sales and marketing leaders I shared how successful businesses give the best to, and get the best from the customers they want to work with.
I spoke about ‘Maximising’ Customer Relationships (that’s MCR, not CRM!!!) and about ruthlessly pursuing the goal of service excellence. The audience learnt how leading customer-focused businesses are revolutionising their approach to finding, attracting and keeping customers in a shifting world of ever increasing customer control.
It’s about developing a winning culture of customer ‘delight’, of anticipating and stimulating customer’s needs and embedding a passion to go the extra mile for customers throughout the business. The result? “Devoted Customers”, increased customer loyalty, unmatchable competitive advantage and “memorable” customer experiences!
As well as challenging them to question their own approach to customers and to identify their barriers to great customer service, I fired the audience up with ideas and techniques to help them become real ‘customer revolutionaries’.
Example 3 - Culture as Competitive Advantage
Successful businesses create competitive advantage through their people. They develop leaders that motivate and inspire their people. They have a positive and supportive culture that encourages people to make things happen and produce results beyond expectations. People really are an organisation’s biggest asset and it’s those that are creating stimulating, participative and challenging workplaces that are maximising those assets.
At this conference for senior managers I addressed the issues that face all of them in leading and managing others. It was about sharing the successes of winning companies, inspirational leaders and real practitioners – people who have done it…. and those that are doing it. To thrive in today’s competitive marketplaces I explained it means creating a culture of proactivity, developing a passion for customers and a desire to make a real difference and maximising people performance throughout the business.
The audience discovered the key principles of creating that culture and assessed how they measured up. By identifying the steps they need to take to revolutionise their business performance, they left stimulated and inspired ready to pass this onto others.
I’d like to stress – these are just 3 examples. I’m not a ‘one trick pony’!
‘MY TOP TEN TOPICS’……
Here’s a brief overview of My Top 10 Topics in 2009. It gives you a ‘flavour’ of the sort of things I do, but again, this is by no means, a ‘limited list’.
“Andy’s presentations are awesome, interesting and always entertaining. Delegates picked up many ideas on how to maximise key customer relationships. Always an excellent presentation.”
Jennie Harnaman, Events Manager, Institute Of Sales And Marketing Management
Other Things I Do….
Hosting & Sharing:
I also enjoy working with others, and regularly hosts and chairs events. I work with your team to make sure you get what you want, that the right messages are conveyed, and that everything (and everyone!) stays focused, online, and on time!
This can typically include:
• Welcoming your audience and ‘hosting for the day’
• Linking your speakers, welcoming them and thanking them
• Interviewing guests and key personnel on stage
• Chairing panels
• Question and answer sessions
• ‘Warming’ your audience (and keeping them warm!)
• Audience participation sessions
From the concept to its close, it’s about ensuring it runs smoothly and professionally, and I work hard to add real value in the preparation, design, development and debrief as well as the delivery of your event.
Facilitation:
From small departmental and management teams to whole organisations, and multi-group events, I can help facilitate your team build day, sales conference or strategic session. It’s about pace, it’s about involvement and it’s about engagement. Preparation and planning are key, but so is ‘thinking on my feet’, steering and co-ordinating the participants, and helping ‘deliver the goods’.
Recent examples of this sort of work included a one-day ‘top team’ away day for a UK manufacturing business, a staff day for over 400 employees of a successful college, a strategic planning session for the partners of a successful law firm, and a two-day event for over 70 participants from a multitude of organisations working with a Government department.
Some of the clients I’ve worked with in recent years:
Academy Of Chief Executives, Axa, Atteys Solicitors, Babylicious, Barnsley Chamber Of Commerce, Bayer Crop Science, British Chambers Of Commerce, Business & Education South Yorkshire, Business Link, BIBA, B Braun, Corus, Customer First, Digital City, Entrepreneurs Forum, Eversheds, Gateshead College, Geldards, Grant Thornton, Halliwells, Health & Safety Laboratories, Home Group, Institute Of Sales and Marketing Management, Irwin Mitchell Solicitors, Job Centre Plus, QCA, Lancaster University, Legal & General, Masstock, MFH Group, NCFE, Nidera, Parkdean Holidays, RBS Nat West, Ronseal, Scrivens Opticians, Sheffield Hallam University, Specsavers, Sunday Times Enterprise Network, University of Sheffield, TeamOne, Venturefest, Yorkshire Bank, Yorkshire Forward.
Need A Bit More?
Have a look at me ‘in action’ here – some short clips plus a ‘full’ presentation to 1500 delegates at the ISMM’s Successful Selling Conference at the ICC in Birmingham
What To Do If You’re Interested in Working with Us….
It’s a simple process:
- Get in touch – you can email Lucy in our office or call us on 0114 243 4666
- Tell us your needs, ideas, and ‘challenges’!
- Lucy will take your details and then ‘make things happen’. If that means I need to speak to you (or come and see you), then that’s what we do. It’s crucial that we deliver what YOU want, the way YOU want it!
- We’ll put some ideas together in terms of content and areas to be covered and get back to you with ideas, options and costs
- If you like it, you book us!!!!
- We then work with you to develop the event
- We ‘deliver’!
- You bask in the glory of organising a stimulating and memorable event!
- We ‘follow up’ to check all is ok….
- Hopefully you use us again and /or tell others!
Interested?
Click here to make that enquiry
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