How do the best business get ahead, and stay ahead, of their competitors? They do things that their competitors aren’t, or even better, can’t!
We call it ‘Thinking in 3D!’ That means they are ‘Dramatically and Demonstrably Different’ from their competitors. They establish an “unmatchable ‘bundle’ of products, services, skills, methods and practices that differentiate them from their competitors” .
How do they do it? We’ve spent over 23 years researching, working with, and learning from these 3D Businesses – forward thinkers (and ‘doers’!) of all shapes, sectors, sizes and stages of their development.
As a result, we have identified 7 Characteristics that we see them live and breathe in everything they do. It’s not the latest ‘fad’ or hyped ‘panacea’ for business success, nor is it a list of do’s and don’ts or ‘magical answers’, but a transferable model that helps businesses get ahead, and stay ahead, of their competitors.
So, what are those 7 Characteristics? Well, of course, you can read about them in our 320 page book that explores them in detail, but before that, here’s a brief summary: