Welcome to Andy’s 3D Views! 
Short, Sharp Videos To Help Your Business Be
Dramatically and Demonstrably Different!
(and….no, don’t worry – you don’t need 3D glasses!)
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Forget the 12 Days Of Christmas!
Here Are The 12 Ways Of Difference!
Having identified the 7 Ingredients Of Dramatically and Demonstrably Different Businesses (you can download the FREE white paper here) , we’ve identified 12 local examples of 3D – that means businesses that are actually doing this stuff!
We know that there are lots more and will be looking for them in 2012 (we’ll also be asking you to give us your ideas and recommendations too!) but until then, here are the 12 Ways of Difference!:
12. Santa Claus And His Elves!
This is the guy that epitomises ‘Remarkable’ and truly demonstrates all 7 Characteristics of 3D Businesses. In this interview with his elves, you’ll see how!
11. NORAD Santa
This is what the elves were talking about! It’s how you can ‘engage’ with Santa online. Apparently the idea came from an error in 1955, when Sears printed the wrong number for kids to call to talk to Santa! The guy who picked up the phone was Colonel Shoup, who was on duty that night, told his staff to give all children that called in a “current location” for Santa Claus, and that’s where a tradition began! - It’s a nice example of innovation which we believe is ‘the successful exploitation of new ideas’! 3D ’Ingredient #7: Keep Working ‘ON’!‘
You can track Santa on the website on Christmas Day here
10. Taylor Bracewell
Taylor Bracewell are solicitors that ‘Dare To Be Different! Here’s a great example of their approach of doing things that other solicitors don’t (or daren’t!) It’s a nice example of demonstrating 3D ‘Ingredient #3: Establish A Dramatic Difference!’
You can find out more about Taylor Bracewell at their website here
9. Sparkles Events
Lucy Lippolis is passionate about children, and so are her team! She has built an impressive business running children’s parties and education events in schools, organisations, and at birthdays and other special occasions. Customers tell Lucy that her ‘Dramatic Difference’ is her people and their approach! This doesn’t happen by chance, and the way she recruits those people is a great example of 3D ‘Ingredient #6: Create An UBER Culture!’ and ‘Ingredient #4: It’s About The Experience!’
You can find out more about Sparkles Events at their website here
8. Resolve IT
Award winning entrepreneur Andrew Seaton has built, and continues to build, an incredibly successful IT support business with an impressive track record. Andrew believes it’s all about people, and particularly, those people’s approach to their customers which he measures this as a Key Performance Indicator. Among other things, Resolve IT is a great example of 3D ‘Ingredient #6: Create An UBER Culture!’ and ‘Ingredient #2: KeeP In Control!’
You can find out more about Resolve IT at their website here
7. The Tiffin Company
Daniel Koseoglu is another forward thinking young entrepreneur who is ‘revolutionising’ the catering world. His Tiffin Company is an innovative approach in a traditional marketplace. Check out Dan’s approach to ‘breaking the pattern’ – that’s 3D’Ingredient #3: Establish A Difference!’ and his innovative approach - that’s ‘Ingredient #7: Keep Working ‘On’!’
You can find out more about The Tiffin Company at their website here
6. Yormii
Nathan Bestwick is an up and coming entrepreneur with a passion for designing innovative products. Nathan’s business Yormii is certainly one to watch and a great example of a business that demonstrates a real proactive approach to innovation – that’s 3D ‘Ingredient #7: Keep Working ‘ON’!’ It’s also about ‘Ingredient #1: Get That Vision Thing!’
You can find out more about Yormii at their website here
5. Solutions 4 Cleaning
Kevin Kerley has built a successful award winning contract cleaning business that prides itself on customer service, 3D ‘Ingredient #3: It’s About The Experience!’ and crucially, measuring and monitoring that ‘Dramatic Difference’ – that’s ‘Ingredient #2: KeeP In Control!’
You can find out more about Solutions 4 Cleaning at their website here
4. Assured Fire & Security
Simon Stokes is the Managing Director of Assured Fire & Security, a fast growing, dynamic business that is ‘revolutionising’ it’s markets by providing, installing and maintaining fire and security equipment! Simon has established a great example of a business that demonstrates 3D ‘Ingredient #1: Get That Vision Thing!’ Simon says Assured’s ‘Dramatic Difference’ is its people and is working hard on ‘Ingredient #6: Create An UBER Culture!’
You can find out more about Assured Fire & Security at their website here
3. We Love Sleep
James Wilson is developing a unique business that helps people sleep better! James has established a great example of a business that demonstrates 3D ‘Ingredient #3: It’s About A Dramatic Difference!’ It’s also about ‘innovation’, an integral element of ‘Ingredient #7: Keep Working ‘On”
You can find out more about We Love Sleep at their website here
2. The Quadrant
The Quadrant is our home! Clients and visitors tell us that there’s a great ‘feel’ to the place! That’s why we moved here! Jim, the Quadrant’s manager explains how they demonstrate 3D ‘Ingredient #4: It’s All About The Experience!’ through the great team he has - that’s ‘Ingredient #6: UBER Culture”
You can find out more about The Quadrant at their website here
1. Rocket Powered
Rocket Powered help remarkable businesses grow! They do it through designing great websites and helping businesses maximise their social media marketing. James Ashford highlights how they ‘Delight’ their customers, part of 3D ‘Ingredient #4: It’s All About The Experience!’ and how they maximise their client relationships - that’s ‘Ingredient #5: Dialogue, Not Diatribes”
You can find out more about Rocket Powered on their website here
Come back for more Ways Of Difference soon!
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Andy’s 3D Views!
Short, sharp videos on 3D ‘topics’:
Time is short for most of us, and we don’t always get chance to spend the time at conferences, seminars that we want, or ‘relax’ and read the books we’d like, so after the success of our 3D Thoughts, our weekly free audio that has 3 ideas in 3 minutes, we’ve been asked to come up with a bit more! (Incidentally, you can subscribe to 3D Thoughts here and via iTunes here!)
So here they are…. Andy’s 3D Views – short sharp videos on key topics that our clients tell us are important to them… things such as customers, competitiveness, culture, competence and continuous improvement (may be we should have called them 5C’s!).
Anyway, each one is a short, sharp 3 minute video aimed at stimulating your thoughts and your approach – hopefully, they’ll actually get you to do something that’s Dramatically and Demonstrably Different in your business!
A few things – please feel free to Download, Distribute and Develop the ideas, let us know what you think, ask questions, amke sugestions (hey, we can all learn from each other!) and let us know if there are any particular topics you’d like us to cover!
3D View – The Ingredients Of Customer Delight!
Other stuff you might like:
White Paper: What Exactly Is Customer Delight?
Slides: Creating ‘Devoted Customers’ Presentation To The ISMM
