09Sep Channel 4 Choose ‘Em Or Lose ‘Em
3D Businesses focus on the customers they WANT to work with – we call it ‘Choose ‘Em Or Lose ‘Em’ and as a result, they are not afraid to say ‘No’ to the customers they don’t want. Here’s a brilliant advert from Channel 4 that does just that…. and they do it by ‘Demonstrating‘ their ‘Dramatic Difference‘!
It highlights some of the complaints they’ve had from people are not particularly enamored with what they’ve seen, and they way they’ve produced it, it clearly suggests that these are not the viewers they particularly mind losing!
You can watch it here….
- Do you focus on the customers you WANT to work with?
- Do you say ‘no’ to the customers you don’t?
- Do your marketing efforts reinforce this?