RIP Muhammad Ali – A True 3D Hero

06Jun RIP Muhammad Ali – A True 3D Hero

Muhammad_Ali 2We lost a hero this weekend.  Muhammad Ali was (still is) the greatest boxer ever. In fact, I’d go as far as to say he is one of the most ‘remarkable’ men ever! Muhammad Ali broke down racial barriers and was an inspiration to millions of people worldwide with his athleticism, spirituality and his passion!

I remember staying up late into the night as a young lad to watch his fights, I remember seeing him on Sports Personality Of the Year and on Parkinson, and anything else I was allowed to stay up and watch! He was Dramatically Different and Demonstrated that in everything he did. In fact, he was probably the first example of 3D‘ Thinking I ever came across (without even knowing it!)

He certainly demonstrates all 7 of the characteristics of ‘Dramatically and Demonstrably Different Businesses’!

#1. Get That ‘Vision Thing’! – He set out to be World Champion and the ‘Greatest’ (and he achieved it)!

“Champions aren’t made in the gyms. Champions are made from something they have deep inside them: a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill.”

#2. Establish A Dramatic Difference! – The ‘Louiseville Lip’ completely ‘broke the pattern’ and talked as well as boxed!

“I am the greatest, I said that even before I knew I was”

#3. He Created ‘Delighted And Devoted Customers! – Everything he did created a buzz – he ‘Delighted’ his customers all over the world by exceeding their expectations –  in and out of the ring!:

“It will be a killer, and a chiller, and a thriller, when I get the gorilla in Manila.”

#4. Forget CRM, Think MCR! Maximise Customer Relationships! – He recognised that it was all about proactively developing relationships!

“Service to others is the rent you pay for your room here on earth”

#5. Create An UBER Culture! – He stuck to his core values, helped shape and transform the way America did things with his commitment to civil rights, and acted as a role model, consistently in the face of adversity.

“It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen”

#6. KeeP In control! – He set his targets and they drove him – Heavyweight Champion Of The World THREE TIMES (and he picked which round he was going to win in!)

“I’m not the greatest; I’m the double greatest. Not only do I knock ’em out, I pick the round” 

#7 Innovati’ON’! – His innovative approach transformed boxing, entertainment and the world. Even though he was the best, he never stopped working ‘ON’ it.

“The fight is won or lost far away from witnesses – behind the lines, in the gym, and out there on the road, long before I dance under those lights” 

So, goodbye to a truly ‘Remarkable’ man – you’ve certainly made a Dramatic and Demonstrable Difference to my world and to ‘the’ world as a whole.

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