26Sep They’ve Opened Up A Tweet Shop! Now THAT’s 3D!
The world’s first high street ‘Tweet’ Shop has opened in London!
Customers who go into the shop don’t spend any money – they simply ‘Tweet’ about it and they get their goods!
OK, it’s a ‘promotion’ by Special K who are launching their new savoury crisps, but it’s certainly ‘Dramatically and Demonstrably Different’! (It’s number #14 in our 3D Challenge search for 100 ideas!)
On entering the shop, the staff check that the customers have ‘tweeted’ about it and they receive their crisps!
The Tweet Shop on Soho’s Meard Street, London is only open this week and is lined with hundreds of packs of Special K crisps. There’s a ‘try before you buy’ snacking area and a ‘community noticeboard’ that captures social media reaction to the unique retail space.
I know it’s a bit ‘gimmicky’, but I do think it’s a great example of a business recognising, and tapping into, the power of ‘word of mouse’ and using social media to get the message out! This only works if you do something ‘Dramatically Different’!
Sarah Case from Special K said “The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency”
What do you do that’s Dramatically Different to maximise your ‘social’ currency?
(This idea is number #14 in our 3D Challenge search for 100 ideas!)
(3D Characteristic #2 Establish A Dramatic Difference!)