The new BA advertisement is pretty impressive – there are some stirring images and a great sound track from The Clash and ‘London Calling’ - it’s all very inspirational and patriotic’. They even suggest that you don’t fly and stay at home to demonstrate support for our Olympic Team GB!!
You can see the video here.
However, you may want to look at their ‘Dramatically and Demonstrably Different ’extra’ to the campaign that completely blew me away!
By simply putting in your postcode onto their website, they ‘personalise’ the advert to you and the plane drives past your house or office!!! You have to see it to believe it!
It’s a great example of ‘Remarkablity’ through a combination of technology and ‘personalisation’. I’m sure that with this unique approach, people will be ‘remarking’ on it just like me – expect it to fly and go ‘viral’!
