Spanish football club Parma have found a great way of engaging with and ‘delighting’ their customers! They’ve embroided every season ticket holder’s name into their new fiirst team shirt!
It’s a great idea that does a number of things:
- It’s Dramatically Different and creates a great talking point
- It Demonstrates that they acknowledge and recognise their key ‘customers’
And of course, I can’t help thinking that…
- It encourages more people to buy a shirt! There’ll be lots of fans wanting to see their name on it!
It’s maybe not quite as ‘radical’ as the New York restauarant Smith & Wollensky Steakhouse that I blogged about last year. They offered faithful customers the chance to see their name replace the “Smith” on the brand trappings of the restaurant like signs, awnings, matchbooks, cocktail napkins and waiters’ jackets! Now, that’s ‘personalisation’!
What could you do to acknowledge and recognise your customers? Hey, it could be something as simple as a phone call or a personalised ‘thank you note’.
Will it work? Sure it will – You can put your shirt on it!