Thinking in 3D is about being Dramatically and Demonstrably Different’ and it’s about doing things that get people talking about you and telling others.
One entrepreneur who has certainly done that is Croydon taxi company owner Kaz Odutayo! However, I’m not convinced that it fits in with our traditional definition of 3D Thinking!
He has set up his 24 hour taxi service up as Gooogle Cars! In other words, his ‘Dramatic Difference’ from Google is the extra ‘O’!
Apparently he has set up his Gooogle cars business and believes that he hasn’t copied that well know internet search engine at all! However, I suspect Google will be in touch!
Now, I’m sure it’s got him a bit of initial publicity, but I can’t help thinking that this is 3D Thinking in a completely different way!
He won’t be going in our Search For 100 Examples Of 3D Thinking!
It’s Downright Dodgy Dealing!