As you probably know, I’m always on the look out for real examples of Dramatically and Demonstrably Different businessses, and have in the past mentioned Kulula Airlines, the South African ‘low cost’ flyer. Well, my friend, and international jet set traveller Ian has just flown with them and he sent me a copy of the email he got before his flight (obviously, I’ve removed his itinery for ‘security reasons’!)
Hi IAN
Smart move deciding to fly with us. The crew of MN6203 can’t wait to welcome you onboard and will do their best to make your flight as comfy as possible. You’ll be departing from O.R. Tambo (Jo’burg) International Airport. If you’re not sure how to get there we have created a page with maps and directions to help you out.
You can check-in online 24 hours before your flight departs, but no later than 2 hours prior to departure. Or when you’re at the airport check in and print your boarding pass using the nifty self service kiosks and avoid the check in queues. Self service check-in will close 40 minutes prior to departure time. Home printed boarding passes are not accepted at Nelspruit airports, you’ll need to print your boarding pass at the airport kiosks/check-in counters.
It’s not a good idea to check-in valuables like cameras, money, jewellery or anything else that’s important to you. Bring along your flight reference number, driver’s license, green ID book or passport.
The weather man predicts the following at your destination:
Wednesday 30 Nov 2011 / Clear skies High: 29 | Low: 18 | Rain: No rain
If you can’t meet the one bag challenge of 1 bag weighing up to 20kg per passenger, pack another bag and save some bucks by
purchasing an extra bag online or through the Contact Centre, you can add bags up to 2 hours prior to your departure. Its not to late for you to pack that extra pair of shoes. Give me another bag. Kulula credit cardholders get an additional 5kgs free baggage by waving their super cool green credit card at the check-in counters.
Onboard entertainment: Why not enjoy your very own copy of our onboard magazine, khuluma. Every month it’s guest edited by one of South Africa’s funniest comedians. There are interesting facts, great things to do and awesome articles to enjoy.
It’s all simple stuff, but does, very effectively get the ‘culture’ of the business across, and clearly differentiates them in the marketplace. It also shows that you don’t have to be rude if you’re cheap!
What does your communication say about you to your customers?
