Good morning! As ever, here are your 3 ideas in 3 minutes for this week. Simply click on the icon below to get some simple ideas and suggestions to help you develop a ‘Dramatically and Demonstrably Different’ business: Related links: The Referral Engine interview plus details of the book An article ’wot I wrote’ on Getting a Profit Focus If this is your [...]

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Apple has achieved an all time high on the American Customer Satisfaction Index (ASCI) and has beaten its competitors ‘hands down’ again. In fact its score is the biggest lead over competitors in all the 45 sectors that ASCI evaluates. “It’s not just notoriously good customer service” said David VanAmburg, Managing Editor of the ACSI, “though that helps. I [...]

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I’ve just been doing some research for a client’s international conference next week and have been talking to some of their clients about their customer experiences. I heard a lovely example that I think we could all learn from. The client explained that he rang one of the Partner’s assistants to check out some information, but dialled the Partner by mistake. The Partner [...]

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I’m always going on about ‘Thinking in 3D’ which is all about ‘Differentiating’ yourself in the market place. Here’s a nice little video showing how Harvey the dog ‘Demonstrates’ his ”Dramatic Difference’! It’s a bit of fun, but it’s still worth reminding you… in this world of overcrowded markets, huge customer choice and ‘same as’, it’s [...]

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Welcome the latest edition of Andy’s 3D Thoughts – 3 more ideas in less than 3 minutes – simply click on the icon, listen and then DO something! (One of the things I’d love you to do is let us know below what you think, and while you’re at it, pass on the link and [...]

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This news story of a Manchester taxi driver who swore at the ‘wrong’ customer (is there a right customer to swear at?!) is an interesting one. Apparently he launched a foul mouthed outburst at a ‘mystery shopper’ who was out there assessing ‘customer service skills’!!! ‘Mystery Shopping’ can be a great way of finding out what’s happening [...]

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Here’s a great example of a Dramatically and Demonstrably Different approach to teaching at school highlighted by Daniel Pink in the Sunday Telegraph. Karl Fisch is a maths teacher in Colorado who has addressed ‘budget cuts’ by ‘flipping’ the way  he delivers. Instead of lecturing during class time – and then giving out ‘homework’, Fisch has ‘flipped’ things totally. [...]

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Wow, what a busy week! Spoke at and attended some great events last week – the good thing about all that, is it generates lots and lots more ideas! As a result, here are this week’s 3D Thoughts – 3 ideas in less than 3 minutes to help you improve your competitiveness! Doug Richard’s School For Start Ups  The Four Customer [...]

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Really excited to be speaking to more than 400 people at TEDx Sheffield this afternoon, and am using this as an excuse (not that I need one!) to highlight some of the great stuff on the TED website, and in particular the first TED video I ever saw. It’s Seth Godin talking about ‘standing out’, [...]

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It was Jill’s birthday yesterday and she got a nice email from our local Yo! Sushi that said: Hey Jill! We hope we are the first to say ‘Happy Birthday to you’ today and unlike all of your Facebook friends, we actually did remember! To celebrate, we are giving you 1/3 off your birthday meal at YO! Sushi, but hopefully [...]

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