Coping With The Vuvuzelas Of The Social Media World!

Posted in: General

The world of social media is like everyone having a vuvuzela – they all blow it, with enthusiasm and passion regardless of skill and experience. It means that there’s a continual buzzing noise that potentially drowns out other ‘noise’. It’s also difficult to ‘stand out’  no matter what level of musical expertise you have! The rise of social media...

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Premier Inn Really Are Premier!!!!

Posted in: General

The Premier Inn chain have really ‘got it’. I think they’re a great example of a business that has focussed on what it’s about and worked hard to demonstrate that in their marketing, their operations and their people. I stayed at the Premier Inn in Welwyn Garden City yesterday before speaking at a conference there...

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I Still Can’t Find What I’m Looking For!

Posted in: General

This post brings together the previous two: The World Cup and being ‘easy to buy from’. The Netherlands vs Brazil game is currently underway and it’s being broadcast live on ITV here in the UK. I went on their website to watch it (all for ‘research purposes’ of course!) and it took me over 15 minutes...

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