Lots of people let me know that they enjoyed my post on Creating Great Customer Experiences Being As Easy As ABC, so it got me thinking! I am amazed how many people are reluctant to ‘get involved’ on Twitter. It can be a cheap (free?), cost effective way of raising your profile, reinforcing your brand, differentiating yourself, and engaging with others. So, if you’re not quite sure what steps to take, then have a look below.  Getting involved in Twitter is a relatively easy thing to do. In fact, it too is as easy as ABC! (Hey, I can see a pattern emerging here!)

Authenticity is what this is all about – it’s not about the hype! Please be ‘authentic’ in everything that you do

Be clear about what you want to achieve – know why you’re doing it

Communities – tap into them to get started – find out what others are doing

Dialogue, not diatribes…. remember, it’s all about conversations

Educate yourself by ‘following’ people you admire, like and are interested in – what can you learn from them?

Find something to Tweet about and…

Get ‘Twittering’ (or is it ‘Tweeting’?)

Have a clear plan to make it all work

Ideas – pass them on to others, even if they are other people’s (it’s called ‘retweeting!’)

Join in conversations and help others Join in too!

Keywords – what are the words that customers and potential customers are using to look for people like you? Find out, and use them in your tweets!

Listen to others  - comment on their tweets, engage with them (Feel free to Click here to ‘follow’ me!)

Make a name for yourself by establishing yourself as an ‘expert’ in your field

Never ‘spam’ people

Organise yourself – make time to do it

Permission marketing is what it’s all about – it’s not about Pushing stuff at people they don’t want (For more on ‘Permission Marketing, see Seth Godin)

Quality, not Quantity – It’s not about how many ‘friends’ and ‘followers’ you have, it’s the quality. Remember, size isn’t everything!

Recognising other’s contributions is great – give ‘credit where credit’s due’ and acknowledge other people’s contributions!

Signpost others – highlight great stuff that you find and Share it (hey, why not ‘tweet’ this?!!!)

Think CNN – everything you Tweet is either Critical (relevant stuff people really value ), Nice (interesting things, but not critical – not too much of this please) and Noise (stuff people aren’t interested in) Avoid ‘Noise’!

Understand what your ‘audience’ and ‘potential’ audience are looking for – provide it!

Value – add it to your communities and networks by contributing!

Word of mouth (and mouse) works if you’ve got something worth talking about – find it and provide it!

Xtend your marketing activities to include Twitter if you feel it can add value (chances are it can!)

You need to find out how!

Zap ‘spam’ (I’ll not tell you again!)

This is clearly the alphabet according to Andy Hanselman here in Sheffield in the UK!  I’d love to hear from anyone else around the world about their ‘interpretation’ of the letters.  Please let me know what you think!

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