Currys Achieve Their ‘Goal’!

It WAS a goal! That’s according to the electrical retailers Currys anyway! Before the World Cup started, they launched a marketing campaign offering £10 ‘refund’ on TV’s bought for every goal England scored in the World Cup.

Despite the referee saying otherwise, they have kindly honoured Frank Lampard’s ‘Goal’ which I can’t help thinking is a refereshingly nice gesture.

I’m sure that the resulting good will and word of mouth created is a nice end to what was no doubt a very ‘cost effective’ marketing promotion for them!

ps.

Q: Why did the chicken cross the road?

A: It didn’t according to FIFA!!!!

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