It WAS a goal! That’s according to the electrical retailers Currys anyway! Before the World Cup started, they launched a marketing campaign offering £10 ‘refund’ on TV’s bought for every goal England scored in the World Cup. Despite the referee saying otherwise, they have kindly honoured Frank Lampard’s ‘Goal’ which I can’t help thinking is a refereshingly nice gesture. I’m [...]
Be Easy To Buy From – Online Or Offline!
Posted in: General
One of the key principles that I ‘rant’ about in my seminars and presentations is ‘Be easy to buy from’. It’s about being totally customer focussed and ensuring that there are no barriers to customers getting what they want – whether it’s your systems, your procedures or your people. We call them ‘The Sales Prevention [...]
Want To Be 10% As Innovative As Google?
Posted in: General
Miriam Is A True Leader We Can All Learn From
Posted in: General
More ‘Juice’ On Customer Service!
Posted in: General
I love finding ‘juicy’ information I can use in my presentations and seminars. Following yesterday’s post about advertising money being wasted by poor customer experiences, here’s another bit of ‘juice’! Almost half of consumers (49%) see personal recommendations from friends, family or colleagues as the most trustworthy source of information. This research, carried out by Satmetrix, shows that much of [...]
Billions Wasted On Advertising!
Posted in: General
A new study from Satmetrix shows that companies are wasting billions on attracting new customers through advertising then losing them by delivering a poor customer experience. It estimates that this ‘poor experience’ has forced over 10 million consumers in the UK to switch suppliers in the last six months alone. The main culprits for this [...]
Creating Great Customer Experiences – It’s As Easy As ABC……
Posted in: General
If you want to learn a new language you have to work at it. To create consistently great customer experiences you have to work at that too! Those that work on it and practise consistently are the ones that become ‘fluent’ in it. The basic foundation of any language is its alphabet, and it’s the [...]
Customer Feedback – What Does It All Really Mean?
Posted in: General
Which of these two feedback letters would you prefer to receive? Same words, different punctuation, different meanings: Dear Andy I need a business speaker who knows what customer service is all about. You are humorous, passionate, motivational. Experts who are not like you admit to being pretentious and patronising. You have ruined us for other speakers. We yearn [...]
Plink Plink Fizz – How To Delight A Customer!
Posted in: General
Just back from a wonderful wedding of two fantastic friends at the Swinton Park Hotel in North Yorkshire. No, I’m not going tell you all about the bridesmaids dresses or the cake, but just a simple little idea for ‘customer delight’ by the hotel. As well as all the normal ‘toiletories’ in the bathroom, they’d laid on [...]
Hear How To Deliver Happiness!
Posted in: General
I probably go on about Zappos too much, but I just think they’re a brilliant example of a totally customer focused business! The CEO, Tony Hsieh is featured in the Duct Tape Marketing podcast this week – it’s well worth a listen (after you’ve listened to mine of course!). Tony Hsieh’s new book ‘Delivering Happiness’ is [...]
Follow Us!
SIGN UP for ‘Remarkable Times’ !
Regular rants, raves, ideas and recommendations on creating a competitive business.
Booking Enquiry
3D Store
About Me
Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
.Recent Discussion Paper
Copyright © . 
Entries RSS. Comments RSS