Are You ‘The Competitor To Be Feared’?

Posted in: General

Here’s a great quote from Henry Ford which I found on the 37 Signals blog Signal vs Noise: “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” The challenge is to work out what you need to do to be...

Read more

Getting Ahead In Gateshead!

Posted in: General

Great news for a great client of mine! Gateshead College is one of the ‘Best Places To Work’ and has won a special award in The Sunday Times Best Places To Work. The Best For Innovation In Employment Practice award was won in addition to being 15th overall in the list. They are a great...

Read more

On The Wrong Track!

Posted in: General

There’s quite a strong ‘buzz’ here in Sheffield at the moment with the prospect of a proposed high speed rail network that will connect us with London. It’s due sometime after 2020 which seems a long time to wait for a train, even if it is a high speed one!!!! (My experience of trains suggests it’s...

Read more

‘The Social Contract’ – A Great Free ebook!

Posted in: General

Came across a great ebook today from The Social Customer. It’s called ‘The Social Contract: Customers, Companies, Communities, Conversations in the Age of the Collaborative Relationship’. There’s some brilliant stuff from some of the leading lights in the social media world, including ‘experts’ and practitioners – people who are ‘making it happen’. It’s free, but...

Read more

Mon Dieu! It’s The Line To the Lord!

Posted in: General

Customer friendly organisations are ‘easy to do business with’. Even his Holiness ‘On High’ has apparently taken this message on board!  Just when you thought that call centres had taken over every part of our world, they’ve ‘moved upstairs’! News comes of The Line To the Lord where you can confess your sins ‘virtually’! Callers are advised “For...

Read more

Zappos Offer Employees A Bonus ‘To Quit’!

Posted in: General

Just finished reading Seth Godin’s latest book ‘Lynchpin’  (well, well worth a read as ever!). He highlighted a great example of a business that works extremely hard to get  (and retain) the right people that have bought in to their vision and their ‘way of doing things’ (culture). Zappos, the incredibly successful e-tailer which has...

Read more

Dramatically Different Oranges!

Posted in: General

So many people say to me that it’s difficult to be ‘Dramatically Different’ in their sector, and I agree it’s not always easy. In fact, if it was, then everyone would be doing it and you’d be back to ‘square one’! Anyway, just to show you that there are lots of ways of ’3D’ thinking,...

Read more

JFK – ‘Jobs For Kids’?

Posted in: General

JFK Airport Traffic Control have obviously taken on board the example set by Thomson Air in getting kids to do adults’ jobs I mentioned last week! Although they do seem to have created a little more controversy! Here’s the audio of a young chap doing a bit of ‘Air Traffic Controlling’ when he went into...

Read more

O Yes! Customer Delight From O2!

Posted in: General

I called O2 business yesterday looking for some information about our mobile phone account. The guy who I dealt with was ‘exceptional’ (wish I ‘d got his name actually). He sorted things out and did it with ‘personality’ and demonstrated an interest in me. I know, you could argue, so what, that’s his job! I...

Read more

Bank On Banksy!

Posted in: General

Some simple marketing lessons for businesses from the graffiti artist Banksy

Read more

Switch to our mobile site