Here’s another great report from Trendwatching, the guys who highlight what’s happening and is going to happen in the fast moving world of marketing. It’s called Brand Butler, and puts forward the concept that forward thinking businesses are the ones focusing on assisting consumers to make the most of their daily lives, versus the old model of [...]
Burger King – It’s Personal!
Posted in: General
A Quick Reminder – My Free e-Book!
Posted in: General
I’ve had a number of emails asking about the latest ebook. Just a quick reminder, it’s called ‘(re)thinking in 3D’ and consists of 25 short, sharp chapters that help you create a ‘Dramatically and Demonstrably Different’ Business. It’s free and it’s here. Feel free to download it and get ‘Thinking in 3D’! Bookmarks:
Get IT Right Please!
Posted in: General
Two great examples of using IT in the 'customer experience' - The former shows how to get it wrong - automated responses that don't help the customer whatsoever. The latter, a fabulous experience that combined a friendly, helpful 'human being' supported by an IT system that actually enhanced the customer experience.
Digital Marketing Can Hit The Target!
Posted in: General
A new report from Experian Marketing Services has identified that making more effective use of digital marketing is a key challenge for UK marketeers. The research also says that a real benefit of digital marketing is significant improvements in the targetting of customers. However, the report suggests that many are not fully aware how to exploit this effectively. You’re telling [...]
20 Ideas For Building Trust
Posted in: General
“In a time of universal deceit, telling the truth is a revolutionary act” George Orwell Building trust with customers is a fundamental principle of maximising customer relationships. Here’s an article I wrote that has been posted on the Customer Collective website that seems to have created a bit of interest. It’s called 20 Ideas For Building Trust. [...]
100 Thoughts (From A Bank!!!!!!!)
Posted in: General
I came across this yesterday as a little booklet supplement in the Sunday Times, and it’s great! 100 Thoughts is a series of examples of ‘Dramatically and Demonstrably Different’ Businesses, and the amazing thing is it’s produced by a bank! HSBC have produced it and I think it’s a fantastic way of differentiating themselves in [...]
Don’t Just Measure It!
Posted in: General
Here’s another quote I like. In my conference presentations and seminars I often say ‘What gets measured, gets managed’. Here’s a better ‘enhanced’ version of that from customer loyalty ‘guru’ and author of Loyalty Rules, Frederick Reicheld: “What gets measured creates accountability”. What do you measure? Who’s ‘accountable’? Bookmarks:
‘Delighted’ Customers Five Times More Likely To Rebuy!
Posted in: General
I came across an interesting report today by Ipsos Loyalty about The Role of Customer Delight in Achieving Loyalty. Although it’s a few years old, there’s some good stuff in there that are still (even more?) relevant today. A key point that struck me was: ‘In a Business to Business engagement, ‘delighted’ customers were FIVE TIMES more [...]
Keeping The Conversation Going
Posted in: General
We all know that ‘word of mouth’ and ‘word of mouse’ works well, and the key is doing ‘stuff’ that gets people talking about you (in a positive way, of course!). However, it’s worth pointing out that the challenge for all of us is to ‘keep the conversation’ going. You might have done a brilliant job [...]
Follow Us!
SIGN UP for ‘Remarkable Times’ !
Regular rants, raves, ideas and recommendations on creating a competitive business.
Booking Enquiry
3D Store
About Me
Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
.Recent Discussion Paper
Copyright © . 
Entries RSS. Comments RSS