Just a quick note to acknowledge a fantastic anniversary. 20 years ago, Nelson Mandela walked free and then demonstrated real leadership in everything he did. It’s amazing what you remember about days like that. I have two distinct memories: 1) The pictures of him and Winnie coming out and the excitement that it created, and 2) The...
The 4P’s RIP?
Posted in: General
Traditional marketing theory has for years been based on a fundamental principle known as the 4P’s. It was all something to do with Product, Place, and the Price of fish if I remember correctly. We’re in a different world from the one when they emerged. It’s now the ‘age of abundance’, massive customer choice, overcapacity,...
Are Your Customers ‘Happy’ or ‘Sad’?
Posted in: General
Here’s a great idea highlighted by David Sumner Smith about a nice article on getting customer feedback. When Derek Buchanan took over as CEO at software business Episys he introducedpre-paid ’Happy’ or ‘Sad’ cards to get feedback from his customers. They are part of his ‘Ever Been Disappointed?’ campaign aimed at encouraging his customers to press the ‘panic...
Why Do Your Customers Buy?
Posted in: General
Here’s a great podcast from John Jantsch of Duct Tape Marketing (a great website and blog by the way). It’s an interview with Martin Lindstrom, author of ‘Buyology – Why We Really Buy’. It’s an insight into a $7 million research study on what influences customers to choose and buy, and there’s some fascinating stuff...
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Andy Hanselman helps develop ‘Remarkable’ businesses by ‘thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He does it by researching, speaking about, writing about and working with high performing businesses that are winning in today’s ever increasing competitive marketplaces. He’s been doing it for over 20 years, and has worked with thousands of business leaders, decision makers and their people at conferences, seminars, team building events, workshops and ‘in-house’ in the UK and around the world. He’s written two books, and is currently working on this third – ‘The 7 Characteristics Of ‘Remarkable’ Businesses’.
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