Twenty Years Ago….

Posted in: General

Just a quick note to acknowledge a fantastic anniversary. 20 years ago, Nelson Mandela walked free and then demonstrated real leadership in everything he did. It’s amazing what you remember about days like that. I have two distinct memories: 1) The pictures of him and Winnie coming out and the excitement that it created, and 2) The...

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The 4P’s RIP?

Posted in: General

Traditional marketing theory has for years been based on a fundamental principle known as the 4P’s. It was all something to do with Product, Place, and the Price of fish if I remember correctly. We’re in a different world from the one when they emerged. It’s now the ‘age of abundance’, massive customer choice, overcapacity,...

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Are Your Customers ‘Happy’ or ‘Sad’?

Posted in: General

Here’s a great idea highlighted by David Sumner Smith about a nice article on getting customer feedback. When Derek Buchanan  took over as CEO at software business Episys he introducedpre-paid  ’Happy’ or ‘Sad’ cards to get feedback from his customers. They are part of his ‘Ever Been Disappointed?’ campaign aimed at encouraging his customers to press the ‘panic...

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Why Do Your Customers Buy?

Posted in: General
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Here’s a great podcast from John Jantsch of Duct Tape Marketing (a great website and blog by the way). It’s an interview with Martin Lindstrom, author of  ‘Buyology – Why We Really Buy’. It’s an insight into a $7 million research study on what influences customers to choose and buy, and there’s some fascinating stuff...

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