“Once in a lifetime offer! Two young creatives, conjoined in body and soul are selling their wares for one lucky creative director. It could be you. Treat yourself to these little gems and see your business flourish.”
Being ‘Dramatically Different’ isn’t just limited to businesses as a way of standing out – it works for individuals too. Here’s a nice story of two women who have put themselves up for auction on ebay as a way to develop their careers in creative advertising. Amy Jackson and Hollie Belton have been working in advertising on a ‘placement year’ and are now looking for ‘fulltime employment’. They are appealing to Creative Directors in advertising agencies by auctioning themselves off to the highest bidder!
They’re doing something (even if it is a bit ‘gimmicky’) to ‘stand out from the crowd’. I’m sure some people will be ‘horrified’ at their ‘upfrontness’! I applaud it. I also work on the view, that those that don’t like it are unlikely to be ideal employers for these girls.
That’s the same in ‘business’ – I talk about ‘choose ‘em or lose ‘em’ when it comes to targetting customers – it’s difficult (impossible?) to be all things to all people.
In other words, be ‘Dramatically Different’ in a way that appeals to your target audience – don’t worry about the rest!
